Comments on: How Good Is Your Executive Brand Elevator Pitch? https://executivecareerbrand.com/how-good-is-your-executive-brand-elevator-pitch/ Executive Job Search - Personal Branding, Executive Resumes, LinkedIn Profiles, Biographies, etc. Mon, 05 Feb 2024 10:14:43 +0000 hourly 1 https://wordpress.org/?v=6.9.1 By: Meg Guiseppi https://executivecareerbrand.com/how-good-is-your-executive-brand-elevator-pitch/#comment-898 Tue, 07 Feb 2012 13:34:39 +0000 https://executivecareerbrand.com/?p=3157#comment-898 In reply to stephen q shannon.

Hi Steve,

Always nice to hear from you.

I love those guidelines! “Attraction” or capturing attention is so important. Nothing says “why bother with this guy” more than a dull, same-old pitch. If you can infuse an interesting turn of phrase — or punch — to differentiate yourself, you’ll probably be more memorable.

Thanks for commenting!
Meg

]]> By: stephen q shannon https://executivecareerbrand.com/how-good-is-your-executive-brand-elevator-pitch/#comment-897 Tue, 07 Feb 2012 10:24:18 +0000 https://executivecareerbrand.com/?p=3157#comment-897 Meg, Tis a struggle. Years ago I worked with an author and speaker whose “defining statement” sounds like this, “I work with people who want to start a business and small business owners who want to grow their businesses.”
After 12 months of no bites, this statement, we would now call a “branding statement,” conservatively, caused him to start making money.

His guidelines are: a) Language, b) Conversational, c) Attraction, d) Dream Focus, e) Contains WHAT and WHO, f) Dual Focus (my favorite), and g) Repeatability (critical in my view). Wadda think? sQs Your advocate! Delray Beach FL.

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