Comments on: Blog Comments: Part of Your Online Executive Brand Communications Plan

By: Meg Guiseppi

Meg Guiseppi — Mon, 16 Sep 2019 13:20:03 +0000

In reply to Praveen Kumar. You make some good points, Praveen. Thank you for commenting!

By: Praveen Kumar

Praveen Kumar — Fri, 13 Sep 2019 07:38:07 +0000

An on-point blog post about blog commenting. It will take time to do blog commenting as per the guidelines because when you intend the comments to be relevant you got to read the entire blog post. Reading a blog post can consume a lot of time.

Also, I have a doubt how often can we use blog commenting and if we keep commenting on a blog’s posts often will it have a negative effect on SEO?

By: Meg Guiseppi

Meg Guiseppi — Thu, 28 Mar 2019 17:27:17 +0000

In reply to branding workshop. Many thanks for commenting!

By: branding workshop

branding workshop — Thu, 28 Mar 2019 01:52:09 +0000

Relevance, Quality, Diversity, Volume, Consistency – thank you so much for these guidelines, I’ll always remember these when posting comments on blogs.

By: Meg Guiseppi

Meg Guiseppi — Wed, 20 Apr 2011 12:51:48 +0000

In reply to Dan Taylor.

You make an excellent point, Dan. Blog comments often are NOT automatically published, once you hit the “submit” button.

If your intent in blog commenting is to promote yourself or a product, you run the risk of being blackflagged, not published, or if the blogger does publish your comment, you may tarnish your brand and reputation.

I know I won’t publish self-promoting or spammy comments.

Thanks for commenting!
Meg

By: Dan Taylor

Dan Taylor — Wed, 20 Apr 2011 11:49:06 +0000

Also, remember to make your comments extremely relevant and adding value. It only takes one blogger to flag your comment as spam and add you to a disqus blackflag list or similar. While it’s important to make your case, I always try to keep in mind how the author (usually the blog publisher as well) will receive your comment. Commenting is one thing, getting the comment published is another.

By: Meg Guiseppi

Meg Guiseppi — Wed, 20 Apr 2011 11:46:44 +0000

In reply to Mitch Mitchell.

So true, Mitch. If people are kind enough to take the time to comment on your blog post, I think you should feel obligated, and want, to respond. Unfortunately, more often than not, people don’t bother. One of the great benefits of blogging is building community. When you don’t respond to blog comments, you’ve probably lost a potential evangelist.

Best,
Meg

By: Mitch Mitchell

Mitch Mitchell — Wed, 20 Apr 2011 01:35:24 +0000

I’d agree with that, getting people to comment to begin with is a great first step. For that matter, getting them to at least respond to people who comment on their blog is even better. :_)

By: Meg Guiseppi

Meg Guiseppi — Mon, 18 Apr 2011 20:04:32 +0000

In reply to Mitch Mitchell.

Thanks for commenting, Mitch. You make a great point!

I agree that it’s important to show yourself as well-rounded, so blog commenting efforts can include non-industry related blogs. But my experience has shown that my client base, c-level and senior executives, are mostly not blogging at all — whether on their own blogs, or commenting or guest blogging on others’ blogs. So, expecting them (or really anyone who is job seeking) to do a lot of blog commenting is probably not realistic.

Given their limited amount of time to fit this strategy into their job search efforts, they’re wise to concentrate on blogs where they can demonstrate their subject matter expertise and industry knowledge. If they have time left over, or if they get the blogging bug, by all means I say comment on all kinds of blogs — as long as they won’t tarnish their brand and online reputation. I think they should first assess the site and anticipate whether commenting on it will be a good or risky move.

Best,
Meg

By: Mitch Mitchell

Mitch Mitchell — Mon, 18 Apr 2011 18:56:11 +0000

Interesting stuff. I believe that it’s great leaving comments period because blogging overall is a community thing. By leaving comments, you get people to come check you out. At the same time, if one only limits themselves to leaving comments in areas they’re interested in for business purposes, you tend to look one dimensional, someone who might not be able to think outside the box because you only have one thing you can talk about.

True, there might be some blogs that you like that you might not want your business account associated with, but it looks much better if you at least show that you’re well rounded in some fashion.