Comments for Executive Career Brand™

Comment on 5 Deadly LinkedIn Mistakes by Meg Guiseppi

Meg Guiseppi — Mon, 03 Jun 2024 09:04:47 +0000

In reply to Rich Marsh. Precisely, Rich! Thanks for the follow-up.

Comment on 5 Deadly LinkedIn Mistakes by Rich Marsh

Rich Marsh — Sun, 02 Jun 2024 01:36:46 +0000

In reply to Meg Guiseppi. I hadn't quite thought of it that way. By removing their picture to improve their results, they are actually hurting themselves. In a sense, they are letting the "stupid" people win even more.

Comment on 5 Deadly LinkedIn Mistakes by Meg Guiseppi

Meg Guiseppi — Thu, 30 May 2024 17:31:49 +0000

In reply to Rich Marsh.

Rich, many thanks for your insightful comment. I hope job seekers heed what you said — not having a photo will push your profile down in search results, because it won’t be seen as a complete profile. I know that some people are being overlooked, for various reasons, based on their appearance in their profile photos. Unfortunately, they don’t see that it’s illogical to then take down their photo. They won’t be improving their chances. Just the opposite, most likely.

Comment on 5 Deadly LinkedIn Mistakes by Rich Marsh

Rich Marsh — Thu, 30 May 2024 16:59:27 +0000

We have run into some who are afraid that they will be discriminated against on the basis of their appearance. One of our professionals, an African-American University Professor said, “They’ll figure it out when you show up for the interview. And, if they are biased, it will be the worst interview of your life as they search for a way to exclude you.” She went on to say, “Let them be [stupid] and exclude you so that you don’t waste time preparing for a job interview, for a job you’ll never get.” It is well-documented that the lack of a picture means you won’t be in the top half of search results for LinkedIn Recruiter because your profile will be seen as incomplete.

(She used a more colorful word than “stupid.”)

Comment on Help! My LinkedIn Skills and Endorsements Are a Mess by Meg Guiseppi

Meg Guiseppi — Mon, 29 Jan 2024 10:51:09 +0000

In reply to Rich Marsh. Rich, thanks for bringing this to readers' attention. From what you're saying, it looks like LinkedIn has their own ways of using and reasons for promoting Skills and Endorsements.

Comment on Help! My LinkedIn Skills and Endorsements Are a Mess by Rich Marsh

Rich Marsh — Fri, 26 Jan 2024 22:55:51 +0000

When Skills were new, I noticed that LinkedIn prompted my connections to endorse me for specific ones. Then it noticed which ones I rejected. For example, “Cloud Computing.” My background is in the PC industry from it’s earliest days, not mainframes. After that, it began trying to get nearly everyone to endorse me for “Cloud Computing.” It even tried to get people to endorse my wife for it. (She’s proudly computer illiterate.) I concluded that LinkedIn was testing those who were endorsing me. I doubt that they have ever stopped doing it.
People need to know that they do that and only endorse skills that they have seen others actually use.

Comment on Best Ways and Places to Research Your Target Employers by Meg Guiseppi

Meg Guiseppi — Thu, 06 Oct 2022 09:46:59 +0000

In reply to Rich Marsh. Rich, thanks for providing this useful information.

Comment on Best Ways and Places to Research Your Target Employers by Rich Marsh

Rich Marsh — Thu, 06 Oct 2022 00:04:58 +0000

Meg, the US Department of Labor has a very powerful tool to help job seekers identify target companies. Go to careeronestop.org. Under the Job Search section, on the lower right you’ll find Business Finder. You can put in a job title, and a zip code, and it will tell you every company that reported employing someone with that job title in the previous government fiscal year. It will blow your mind how many places there are. GIve it a try.
It usually lists organization name, address, website, sometimes the HR manager’s name, phone number, and often a map to where it’s located. You can download it to a spreadsheet, and then use the list to build a target companies list. We then stress using the tools available for free, from many public libraries. For example, Data Axle’s Reference Solutions tool. That pulls together a ton of information.

Comment on Does My LinkedIn Profile Really Need a Photo? by Meg Guiseppi

Meg Guiseppi — Mon, 02 May 2022 11:00:23 +0000

In reply to Rich Marsh. Rich, thank you for adding your thoughts and advice to the conversation. Important points!

Comment on Does My LinkedIn Profile Really Need a Photo? by Rich Marsh

Rich Marsh — Fri, 29 Apr 2022 22:10:11 +0000

A senior business professional, who is a minority herself, said on this topic, “They’ll figure it out when you show up. And it will be the worst interview of your life if they are biased as they try to find a reason to exclude you.” She said, “By posting a picture you are saving yourself the hassle of preparing for an interview for a job, that you’ll never get.”

Meanwhile, if you lack a picture, your profile will be seen as “incomplete” so you will not be rated “All Star.” As a result, you won’t appear in the top half of search results. That’s a problem.