Before I speak with a new client, I always Google their name to assess their online presence. I want to see what executive recruiters and other hiring professionals will see when they do the same thing, and consider whether to contact a candidate. "Bill" is a highly accomplished C-suite executive …
online branding
Top 10 Ways to Build Your Online Personal Brand with LinkedIn
Among the many benefits LinkedIn offers both job seekers and careerists, it is one of the best places to build your online personal brand and differentiate the unique value you offer your target employers. Don’t believe me? Try Googling “your name” right now. If you have a fully fleshed out …
Do Executive Job Seekers Really Need LinkedIn Premium?
Job seekers frequently ask me whether they should upgrade to LinkedIn Premium. If you’re actively job hunting, the added features could be well worth the expense. First, you need to assess what LinkedIn Premium offers over the free membership, and determine whether you need those added …
Using Online Branding to Secure Your Dream Executive Position
Imagine getting a call for that senior-level executive position you’ve been longing for. It all goes well until the interviewers look at your social media profiles. There are some photos and posts you’d rather your prospective employer didn’t see, which reflect badly on your professional …
Self-Google or Doom Your Executive Job Search
Right before I speak with potential clients for the first time, I Google their names. This is exactly what many hiring professionals and executive recruiters do when they’re assessing candidates. What I typically find is a very meager online footprint, with very little social networking. They'll …