A slight variation of this article was cross-posted at Job-Hunt.org, as part of my Personal Branding Expert series of articles. With target employers in mind, an executive’s personal brand “positioning” statement should link their functional areas of expertise (hard skills) with key personal …
c-level executive branding
Free Personal Brand Assessment Tools
Getting ready to define or refresh your brand to better communicate what differentiates your ROI value from your job-seeking competitors? Start by doing some discovery work. Among a whole host of publications and resources, the folks at Reach Personal Branding (@ReachBranding on Twitter) offer a …
Tom Peters’ Personal Branding Advice for the New World of Work
Tom Peters (@tom_peters on Twitter), the modern business management guru credited with coining the term "personal branding", released a teaser of his latest book The Little Big Things: 163 Ways to Pursue EXCELLENCE. The free compressed 78-page version is a powerhouse in itself. Two gems that …
10 Keys to Amplify Your Executive Brand Online
Make no mistake. Your online reputation matters. People are Googling you before deciding whether to interview you for a job, hire you or do business with you. If fear of exposing yourself online is holding you back, reconsider. Most of us can no longer ignore our online identities. Studies show …
The Importance of Executive Branding in Job Search
My colleague and blogging friend Tim Tyrell-Smith recently invited me and others among his approved career experts to guest blog at his excellent blogsite, Tim's Strategy. Tim also manages a highly popular LinkedIn Group comprised of active job seekers as well as employed professionals offering …
The Roots of Personal Branding
A friend and colleague Galen Tinder, senior consultant and manager for Ricklin-Echikson Associates, wrote an excellent article, The Promise of Personal Branding, in the August Worldwide ERC (Workforce Mobility Association) Mobility Magazine. He describes personal branding as "a means by which a …
Executive Branding and the New Rules of C-level Job Search
Have you been thrust into an executive job search and finding that things have changed drastically since the last time you looked for a gig, even if it was only a few years ago? Suddenly the game plan looks and feels completely different, and no one told you about it. You don’t know what you need …
10 Ways I Use Twitter to Build My Personal Brand
Twitter is one of my favorite brand communications tools. The strategies I use are ones I advise my c-level executive clients will also work for their job-hunting and career management efforts. Here are 10 ways Twitter helps me communicate and build my personal brand: 1. My Twitter bio contains …
Personal Branding By Any Other Name Would . . .
As branding has mainstreamed, more and more misinformed dissenting voices scream out across Twitter, blogs, and other social media warning us not to fall for it. In their rush to deride and dismiss branding, they're confusing the whole concept of branding – digging deep to identify one's ROI …
Executive Branding: Personal vs Career Branding
Although often used interchangeably, there is a simple distinction between the two. Personal branding represents what is authentic about your personality and character, and reflects the perception of you held by the external world. Because it's all about what kind of person you are, your personal …