Thank you for sharing your tips, Chris.

This means you should get the most important bits of your headline right up front (the lest-most position).

It also means that, by being active on the platform, you’re gaining more and more exposure and are informing all of those eyeballs what it is you do.

Those in the know try to get some personality aspect in there, too, so as to entice people to have a look at your profile. Here’s my headline as an example:

Editor/author fixes web/print content: accuracy, readability, continuity, and integrity for marketing and high tech

BTW, getting the extra characters only works on iPhone, near as I can tell.

Thanks for commenting, Rasmus.

I’m glad you found my post helpful. To develop a headline that will capture the attention of your target employers, you’ll need to first do the hard work of researching their needs and what makes you a good fit for them. In doing that research, you’ll uncover the relevant keywords you’ll need to use in your LinkedIn headline, elsewhere in your LI profile, and in all your career marketing materials.

Very interesting and good tips! But I am wondering if you have any further advice. I am now graduating from my undergraduate studies (Management of Business & Technology) and will now head into the job market. I have no “relevant”(3 years as a waiter and event manager at a restaurant) previous work experience in Finance and Consultancy, which are the industries where I want to find a job.

I am wondering if you have any tips on what to write in my headline to improve my “SEO”? my current headline is: “Student at the University of La Salle, Ramon Llull, Barcelona”

Thank you!

Nice to hear from you, Steve, with another excellent tip!

Wish I had thought to include your suggestion in the post, especially since I’ve used it myself. In my own LinkedIn profile, I tagged “my name” with “Executive Resume Branding”, which is an additional important search term for me.

Thanks for your valuable advice!