So true, Jacqui. It’s a good idea to revisit the old ideas from time to time, and see if they stick.

It’s funny, too, because of how ‘quickly’ techniques that once were embraced become ‘old.’ But as you mentioned, planting the ‘older’ seed with clients can generate NEW growth.

Thanks for commenting, Jacqui. When I mention this snail mail method to my clients, they hesitate a second and then they get it. It makes sense that this OLD method is a great NEW way to stand out.

Terrific article, and always timely.

Jacqui

Aw gee, Kathy, aren’t you kind! Thanks for your lovely comment.

Thanks for your kind comment, Beau. Yes, both a resume and LinkedIn profile help people differentiate their unique value to the companies and organizations they’re targeting.

Eric, you make an important point. I should have clarified. I always advise job seekers to do what they can to circumvent HR, and therefore (hopefully) companies’ ATS. If they’ve done their targeting work, they should have identified people at their target companies to network with and work their way towards hiring decision makers, to whom they can send their resume (perhaps via snail mail, as I suggest in the post) and make a case for hiring them.

You’re right. If they don’t follow directions when responding to online job postings (one of the least successful ways to land a job), they will probably be penalized, or dismissed, or ignored.

More on networking your way into companies here:

Use Job Boards for Research … Not to Find Jobs — https://executivecareerbrand.com/use-job-boards-for-research-not-to-find-jobs/

Executive Job Search: Research Your Target Employers — https://executivecareerbrand.com/executive-job-search-research-your-target-employers/

Many thanks for your valuable comment!

One possible complication: If the potential employer has the job opening online, and has asked for resumes to be submitted via online, then the job applicant is demonstrating an inability to follow simple directions. While he/she would score bonus points for ingenuity, I’d have to mark them down for not following instructions. I know several managers who would throw it away without hesitation because they’re not inclined to re-type it for inclusion in the ATS.