Many thanks for your kind comment, Greg. Those certainly are two critical points. Understanding and taking control of your brand is an important first step in being able to communicate your unique value to others, as you network and interview. Part of a job seekers job is to position themselves as a good-fit for their target employers. To do that, they need to educate employers about their value, or personal brand.

1. Instead of dismissing personal branding as merely ego-stroking, think of it as educating people about who you are and what you have to offer.

2. And it’s up to you to understand your brand and take control of it.

Great article! Thanks for posting!