Although often used interchangeably, there is a simple distinction between the two. Personal branding represents what is authentic about your personality and character, and reflects the perception of you held by the external world. Because it's all about what kind of person you are, your personal …
Executive Career Management
New Book: Launchpad – Your Career Search Strategy Guide, Volume 3
Chris Perry of Career Rocketeer has just published the third volume of his quarterly compilation of short, relevant articles covering a range of job search topics, Launchpad: Your Career Search Strategy Guide. Along with my contribution, "10 Steps To Your Authentic, Winning Personal Brand", Volume …
LinkedIn: Best Tactic for Undercover Executive Job Search
Are you job hunting now or planning a search in the near future, but afraid your employer will find out, so you’re hunting on the sly? Most of my clients are employed c-suite executives who either see signs of a possible layoff, or have become dissatisfied with their jobs and want to test the …
Online Reputation Management: Do You Self-Google?
A new Pew Research Center report, Reputation Management and Social Media, indicates the following: 57% of adult internet users now use search engines to find information about themselves online, up from 47% in 2006. 46% of online adults have created their own profile on a social networking …
Can You Work Your Passion in a Lousy Executive Job Market?
A client prospect I spoke with recently, a COO in retail, was struggling with whether or not it was time to transition away from the corporate world. He was desperately unhappy in his work, and had been for several years. Somehow, as his career progressed to the c-level, he realized he had lost …
10 Things to Love About Your Executive Brand
If you’re someone who thinks personal branding is just a passing fancy, a self-promotion gimmick, you’ve been paying too much attention to the barrage of misinformed voices disparaging it. The beauty of personal branding comes from defining and knowing what makes you unique and valuable, and …
Would You Rather Be a Baseball Team COO Than a Telecomm COO?
"Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover." – Mark Twain Although the thought of transitioning into an …
I Just Became a Reach Certified Online Identity Strategist
I love studying for and earning new credentials. I like the challenge of working toward a personal goal while learning new strategies that help me, and help my clients compete and achieve their executive job search and career goals. And there’s something SO satisfying in having another shiny …
Social Media Spins Too Fast
Last week I attended the first Career Thought Leaders conference in Baltimore, a symposium for those of us in the careers industry — career coaches, resume writers, and other career management and job search professionals. Along with workshops on resume writing and coaching, topics covered included …
Power Your Executive Brand with LinkedIn Groups
You've worked hard on getting your branded, searchable, 100% complete LinkedIn profile up and humming. What's next? One of LinkedIn's most powerful networking features that's bringing great value to me is Groups. For executive job search, LinkedIn Groups can be invaluable for communicating your …