A blogging friend, Ryan Rancatore, generated some provocative comments with his post, Hate “Personal Branding”? Try These 25 Alternatives. His post is based on a simple query he tweeted to some fellow bloggers in the branding space, "What would you call personal branding if you could give it an …
Personal Branding
The Roots of Personal Branding
A friend and colleague Galen Tinder, senior consultant and manager for Ricklin-Echikson Associates, wrote an excellent article, The Promise of Personal Branding, in the August Worldwide ERC (Workforce Mobility Association) Mobility Magazine. He describes personal branding as "a means by which a …
Executive Branding and the New Rules of C-level Job Search
Have you been thrust into an executive job search and finding that things have changed drastically since the last time you looked for a gig, even if it was only a few years ago? Suddenly the game plan looks and feels completely different, and no one told you about it. You don’t know what you need …
10 Ways I Use Twitter to Build My Personal Brand
Twitter is one of my favorite brand communications tools. The strategies I use are ones I advise my c-level executive clients will also work for their job-hunting and career management efforts. Here are 10 ways Twitter helps me communicate and build my personal brand: 1. My Twitter bio contains …
Personal Branding By Any Other Name Would . . .
As branding has mainstreamed, more and more misinformed dissenting voices scream out across Twitter, blogs, and other social media warning us not to fall for it. In their rush to deride and dismiss branding, they're confusing the whole concept of branding – digging deep to identify one's ROI …
Maximize Your Executive Brand Online with the 6 P’s
You've defined your brand and created your career marketing materials – executive resume, career biography and other collaterals – designed to resonate with your target audience. Maybe you get that, in today’s executive job search, you're in a sales and marketing campaign to promote your company of …
Does Your Twitter Bio Pack an Executive Brand Punch?
Twitter allows you just 160 characters in your bio to tell the world who you are. Granted, it's not easy to pack everything you feel people need to know about you into such a small package. Carefully craft what you put there to resonate with the people you want to attract. First, define your …
Executive Branding: Personal vs Career Branding
Although often used interchangeably, there is a simple distinction between the two. Personal branding represents what is authentic about your personality and character, and reflects the perception of you held by the external world. Because it's all about what kind of person you are, your personal …
New Book: Launchpad – Your Career Search Strategy Guide, Volume 3
Chris Perry of Career Rocketeer has just published the third volume of his quarterly compilation of short, relevant articles covering a range of job search topics, Launchpad: Your Career Search Strategy Guide. Along with my contribution, "10 Steps To Your Authentic, Winning Personal Brand", Volume …
FREE e-Book: Personal Branding and Job Search
Career Rocketeer is offering a FREE, downloadable version of Launchpad: Your Career Search Strategy Guide (Vol. 1). Along with my contribution "8 Hot Tips for Today's Executive Resume 2.0", the 152 pages of articles include contibutions by other personal branding and careers experts: William …