If you've been paying attention, you’ve probably seen lots of articles about LinkedIn updates, and how you can use them to build your personal brand. Did you overlook those articles, thinking they're about updating the information (or content) in your LinkedIn profile? Maybe you recently …
Why Your Personal Brand Needs LinkedIn
Want to build your personal brand, accelerate your executive job search and land a good-fit job faster? Get busy on LinkedIn. Executive recruiters and hiring decision makers at your target companies rely heavily on LinkedIn when they’re sourcing and assessing executive job candidates. If …
How LinkedIn’s Resume Assistant Can Negatively Impact Your Personal Brand
Personal branding is all about differentiating the unique value you offer the employers you’re targeting. If you want to make headway using LinkedIn to promote your personal brand and value, you create plenty of brand-reinforcing content in your profile and elsewhere on LinkedIn. You work hard …
LinkedIn Groups: A Powerful Personal Branding Tool
One of the ways LinkedIn adds value to overall career management and job search is that, when leveraged to full advantage, it will keep you and your executive brand top of mind with your network. Using LinkedIn Groups is one way to accomplish this. To help you land faster, your network on …
Brand Yourself in the 5 Long LinkedIn Profile Sections
Every part of your LinkedIn profile is an opportunity to communicate your brand, but LinkedIn offers 5 longer sections to really brand yourself well. It’s one thing to have a LinkedIn profile. It’s another to have a robust LinkedIn profile that is targeted towards your ideal employers and …
How To Use LinkedIn for Research and Insights
If you’ve been on LinkedIn for any amount of time, you know how valuable it is for job search and career networking, and for top-of-mind branding. But are you using LinkedIn for research? You’ll start with your target list of employers. If you don’t have a list, LinkedIn can help you with that, …
Are You Using LinkedIn Stories?
LinkedIn joined the "Stories" game recently, following the lead of Facebook, Instagram, SnapChat, WhatsApp and Pinterest and is only available on mobile for now. Like other new features, this may soon roll out to all members, whether they use desktop or mobile. Stories are a high-visibility …
It’s Time to Update Your LinkedIn Profile
I’m just as guilty as the next guy of neglecting my social media accounts. I realized recently that I needed to update my LinkedIn profile. Let’s face it. We all get busy. We forget to do things. I was doing some research for a LinkedIn article that led me to scan my LinkedIn profile. Things …
The Value of Blogging with LinkedIn Publishing (or Pulse)
Blogging is one of the most powerful ways to communicate your personal brand. But setting up and maintaining your own blog may not be realistic for you. Luckily, there is a LinkedIn publishing (or blogging) platform, sometimes called Pulse. A news aggregation feed, LinkedIn Pulse rolled out in …
Do Executive Job Seekers Really Need LinkedIn Premium?
Job seekers frequently ask me whether they should upgrade to LinkedIn Premium. If you’re actively job hunting, the added features could be well worth the expense. First, you need to assess what LinkedIn Premium offers over the free membership, and determine whether you need those added …