Twitter is one of my favorite brand communications tools. The strategies I use are ones I advise my c-level executive clients will also work for their job-hunting and career management efforts. Here are 10 ways Twitter helps me communicate and build my personal brand: 1. My Twitter bio contains …
Executive Job Search
Personal Branding By Any Other Name Would . . .
As branding has mainstreamed, more and more misinformed dissenting voices scream out across Twitter, blogs, and other social media warning us not to fall for it. In their rush to deride and dismiss branding, they're confusing the whole concept of branding – digging deep to identify one's ROI …
Don’t Take a Summer Vacation From Executive Job Search
Although you may think it's perfectly fine to take the Summer off, because you mistakenly assume no one is hiring, you may be missing out on the perfect time to position yourself for your next gig, before competition spikes with the mad rush in the Fall. Now is the time to get your foot in the …
How to Get the Best LinkedIn Recommendations
Why are LinkedIn recommendations so important? The true measure of your executive brand and promise of value to future employers is reflected in what those who know your work the best – co-workers, peers, top management, team members, customers, etc. – have to say about you. Executive recruiters …
Maximize Your Executive Brand Online with the 6 P’s
You've defined your brand and created your career marketing materials – executive resume, career biography and other collaterals – designed to resonate with your target audience. Maybe you get that, in today’s executive job search, you're in a sales and marketing campaign to promote your company of …
Cover Letter Debate: Are They Necessary in Executive Job Search?
Some of my fellow careers industry professionals dismiss cover letters as an ineffective marketing tool. I don’t agree. Although there are recruiters and hiring decision makers who will skip right over your cover letters, others read them religiously and judge candidates by them as strongly as they …
Does Your Twitter Bio Pack an Executive Brand Punch?
Twitter allows you just 160 characters in your bio to tell the world who you are. Granted, it's not easy to pack everything you feel people need to know about you into such a small package. Carefully craft what you put there to resonate with the people you want to attract. First, define your …
Find the World’s Best Companies for C-level Executive Jobs
My friend Susan P. Joyce, an online job search expert and editor/publisher of Job-Hunt.org, has compiled a long list of lists on her Job Search News blog to help job seekers Find the Best Employers. The lists are arranged by: Large general companies "Best" or "top" companies -- for new grads and …
Executive Branding: Personal vs Career Branding
Although often used interchangeably, there is a simple distinction between the two. Personal branding represents what is authentic about your personality and character, and reflects the perception of you held by the external world. Because it's all about what kind of person you are, your personal …
New Book: Launchpad – Your Career Search Strategy Guide, Volume 3
Chris Perry of Career Rocketeer has just published the third volume of his quarterly compilation of short, relevant articles covering a range of job search topics, Launchpad: Your Career Search Strategy Guide. Along with my contribution, "10 Steps To Your Authentic, Winning Personal Brand", Volume …