There's so much social media-speak and buzz about personal branding swirling around us. It’s no wonder that many people are confused about how to define their authentic personal brand. Tom Peters coined the term "personal branding" in his 1997 article “The Brand Called You” in Fast …
Executive Job Search
ATS and the Executive Resume Black Hole – What You May Not Know
When I speak with my clients for the first time, and we discuss crafting and strategizing their LinkedIn profile and resume, most of them don’t know about Applicant Tracking Systems (ATS) and the executive resume black hole. ATS were developed to deal with the overwhelming number of resumes …
How to Work with Executive Recruiters
The major focus of your job search strategy should be networking your way into the goldmine of hidden jobs. But of course you'll still need to know how to work with executive recruiters. You need to get the attention of recruiters in your niche. You want them to keep you top-of-mind when a …
3 Important LinkedIn Profile Housekeeping Tasks
Many executive job seekers have a "build it and forget it" mindset when it comes to their LinkedIn profile. Once they’ve written a bit of content in the About section, and popped in their various job titles in the Experience section, they think they’ve done enough. Then, their profile sits …
7 Ways To Contaminate Your Personal Brand and Doom Your Executive Job Search
Sometimes in job search you'll inadvertently do something that will contaminate your personal brand. You do one unfortunate thing or get into bad habits and BOOM!, you've blown a hole in your brand. Other times, things beyond your control intervene to tarnish the good work you’ve done building …
2 More Favorite Insider Tips for Executive Resume Writing
With more than 20 years of executive resume writing experience, I've learned plenty about best practices. And I've innovated strategies to help my clients stand out above the competition. Collaborating with executive job seekers, I've helped them define their personal brand and create their …
How to Land, Brand and Ace Executive Job Interviews
If you're in a proactive executive job search, hopefully interviews are imminent. If you're like most, you can use some help to ace executive job interviews. Most people would say that interviewing is stressful. One way to ease the anxiety, and perform better, is to put the time into preparing …
10 of the Worst Executive Job Search Email Mistakes
A job search email message may carry the first impression you make on someone. In job search, that email message will probably be sent to someone who can help (or hinder) you in reaching your career goals. That first impression can advance or derail your opportunity to position the value you …
3 Executive Job Search Email Misconceptions
You’ve taken the time and care to write a meaty, brand-reinforcing job search email message. You feel you’ve gotten all your ducks in a row, and you’re ready to hit “send”. But wait . . . It’s time to take one last look at your email message . . . tweak it before sending it . . . and …
Ignore the Hype! What Authentic Personal Branding Is and Is NOT
Personal branding continues to be a trending topic on job-search related social media because it’s such an integral part of successful executive job search and personal marketing. But so many people have so many conflicting things to say about it. Some truly grasp what personal branding …