A blogging friend, Ryan Rancatore, generated some provocative comments with his post, Hate “Personal Branding”? Try These 25 Alternatives. His post is based on a simple query he tweeted to some fellow bloggers in the branding space, "What would you call personal branding if you could give it an …
Executive Career Brand Blog
Dealing with Social Networking Burnout
Grumblings about social networking overload have been growing among colleagues of mine. We're spreading ourselves too thin between LinkedIn, Twitter, Facebook, and other online forums. We’re sometimes overwhelmed by the never-ending commitment to connect, update, and engage. The more social …
C-level Executives Resistant to Online Presence
Before first speaking with a prospective client, a c-level executive in commercial real estate business development, I searched LinkedIn to see if he had a complete profile. And I Googled his name to see how many search results associated with him were on the first few pages. This is my standard …
Executive Job Search: Using LinkedIn’s Company Follow
At the end of April, LinkedIn launched the new "Company Follow" feature, allowing you to stay current with the latest news from your target companies that have posted LinkedIn profiles. With nearly one million companies on LinkedIn, you're bound to find many of those on your target list. What's so …
The Roots of Personal Branding
A friend and colleague Galen Tinder, senior consultant and manager for Ricklin-Echikson Associates, wrote an excellent article, The Promise of Personal Branding, in the August Worldwide ERC (Workforce Mobility Association) Mobility Magazine. He describes personal branding as "a means by which a …