In Part 1 of this 3-part series on LinkedIn, personal branding and executive job search I covered: Why All Executives Need to be on LinkedIn Getting Your Personal Brand Into Your LinkedIn Profile Customizing Your LinkedIn Profile URL for Better SEO In Part 2 here, I discuss: Why You Really …
Executive Career Brand Blog
How to Use the New LinkedIn for Executive Personal Branding – Part 1
This 3-part series on LinkedIn, personal branding and executive job search includes: Part 1 Why All Executives Need to be on LinkedIn Getting Your Personal Brand Into Your LinkedIn Profile Customizing Your LinkedIn Profile URL for Better SEO Part 2 Why You Really Need to Include a …
You Are Not a Brand. You HAVE a Personal Brand
Some people take it too far. They take the "personal" out of personal branding, and refer to themselves as a "brand". They think of themselves – and ruthlessly market themselves – as a product. And they speak and write about "Brand Them" incessantly. Along with referring to themselves in the …
Best Kept Secret to Optimize Your LinkedIn Profile
Executive recruiters and hiring decision makers at your target companies search online using relevant keywords to locate good-fit candidates. Your LinkedIn profile offers several choice locations to insert the right keywords to help elevate your search rankings – or Search Engine Optimization (SEO) …
Martin Yate’s New Strategies for First-Time Job Seekers
The eighth in Martin Yate's Knock Em Dead series, Secrets & Strategies For First-Time Job Seekers focuses on job seekers entering the market for the first time. He begins the book with "some little known facts about the world you face": You are at the beginning of what will likely be a …