It makes me cringe when I see someone advise a job seeker to "Create your personal brand". If you think this way, and you’ve created something that you’re calling your brand, it’s probably not your authentic brand. You can’t “create” your personal brand “Creating” means to bring something …
Executive Career Brand Blog
How to Balance Personal Branding With Personal SEO
Both personal branding and personal SEO are critical components in successful executive job search today . . . and they go hand in hand. But many people don’t know how to strike the right balance between them, as they write their job search marketing documents and online profiles – executive …
Is Your Online Presence Strong Enough to Compete in Executive Job Search?
Some executive job seekers just don’t get how much executive job search has changed over the past several years, and how important online presence is now. A spot-on, value-driven executive resume alone probably won’t land you the job you want. Like it or not, the digital age has impacted job …
Executive Job Search Advice from the Experts
I always keep my eyes and ears open to the job search advice given by my colleagues in the careers industry. Job seekers should do the same. Because I've been in this industry for more than 25 years, I've had the opportunity to work with and learn from many smart people. Below you'll find the …
Twitter Executive Branding Strategy: The Beauty of a Retweet
Does your executive job search brand communications plan include Twitter? If so, do you take advantage of the beauty of a retweet? If you’re not on Twitter because you don’t think you’ll have time to come up with enough quality tweets, reconsider. I’m about to explain how you …