In the new world of executive job search, having a strong online presence requires Personal SEO (Search Engine Optimization). Do you have an unusual or uncommon first and/or last name that you've always disliked or even hated? Maybe you were teased about it when you were young? That could be a …
Executive Career Brand Blog
The Kitchen Sink Executive Resume
What is a kitchen sink resume? It's the place you dump ALL your career-related experience, skills, qualifications, achievements, metrics, areas of knowledge, areas of interest, etc. Everything about your career history − dating back to the beginning − goes into this resume. Your first …
12 Ways To Build Personal Brand Evangelism
The term “Personal Brand Evangelism” rubs some people the wrong way. It may even turn you off to the whole concept of personal branding. Don’t let it. We all benefit from, and need, the support of the people who surround us – friends, peers, managers, staff, employees, clients, mentors, …
It’s Time to Update Your LinkedIn Profile
I’m just as guilty as the next guy of neglecting my social media accounts. I realized recently that I needed to update my LinkedIn profile. Let’s face it. We all get busy. We forget to do things. I was doing some research for a LinkedIn article that led me to scan my LinkedIn profile. Things …
The Value of Blogging with LinkedIn Publishing (or Pulse)
Blogging is one of the most powerful ways to communicate your personal brand. But setting up and maintaining your own blog may not be realistic for you. Luckily, there is a LinkedIn publishing (or blogging) platform, sometimes called Pulse. A news aggregation feed, LinkedIn Pulse rolled out in …




