You may think you have a good handle on how and why personal branding works. Maybe you've read and completed my 10-Step Executive Personal Branding Worksheet (more about this below). And you've worked on building your brand and using it to land a great-fit new job. But there are many aspects …
Executive Career Brand Blog
LinkedIn Personal Branding Secrets for Executive Job Search
Check out the podcast I did on LinkedIn personal branding secrets with Mac Prichard of Macslist.org, as part of his "Find a Dream Job" series. Listen to the interview and get the transcript here. We based the interview on a popular post of mine, Essential Checklist to Optimize LinkedIn For …
Best Executive Resume Writing Tips and Strategies
Are you convinced you can write the best executive resume possible? Maybe you can. If you’ve been in on the hiring process at your company for some time, and have been in a position to review resumes of candidates, you may have a good handle on what should and shouldn’t be in a resume . . . …
Branding Manifesto Part 4 – Little-Used Strategies to Build Social Proof
As part of your personal brand communications plan for executive job search, you need to build social proof. In this, the final part of my 4-part series The Personal Branding Manifesto, we'll take a close look at some little-used ways and places to build social proof. Check out the first three …
4 Top-of-Mind Personal Branding Things To Do on LinkedIn
For successful executive job search, you need to network with and be visible to executive recruiters, other hiring professionals, and various other people. LinkedIn offers many top-of-mind personal branding opportunities, to remind them of your unique ROI. Staying in touch with these people can …




