"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment." -Ralph Waldo Emerson Emerson’s sentiment is at the core of personal branding. Telling people who you truly are helps them understand your unique value better, and can accelerate …
executive branding
LinkedIn Groups: A Powerful Personal Branding Tool
One of the ways LinkedIn adds value to overall career management and job search is that, when leveraged to full advantage, it will keep you and your executive brand top of mind with your network. Using LinkedIn Groups is one way to accomplish this. To help you land faster, your network on …
How and Why Personal Branding Works
You may think you have a good handle on how and why personal branding works. Maybe you've read and completed my 10-Step Executive Personal Branding Worksheet (more about this below). And you've worked on building your brand and using it to land a great-fit new job. But there are many aspects …
Ignore the Hype! What Authentic Personal Branding Is and Is NOT
Personal branding continues to be a trending topic on job-search related social media because it’s such an integral part of successful executive job search and personal marketing. But so many people have so many conflicting things to say about it. Some truly grasp what personal branding …
Toxic Executive Job Search Belief: Personal branding is not for me
Why Every Executive Job Seeker Should Care About Personal Branding You're faced with an executive job search. You've heard a lot about personal branding, but you don't think it's for you. Maybe this is your mindset . . . “I don't need personal branding. I’m not a brand. I’m a …
Dare to Express Your True Personal Brand
“Why fit in when you were born to stand out?” — Dr. Seuss My clients − c-suite and senior-level executive job seekers − work hard with me through my personal branding and job search readiness process. They’re eager to open up and dig deep so that I can differentiate their unique ROI in their …
Twitter Personal Branding Time-Saving Tips
How to tweet wisely in about 10 to 15 minutes a day, a few times a week. In my practice, I rarely come across executive job seekers who are actively leveraging Twitter to help them land jobs. The few who even have Twitter accounts put up a few tweets initially, and then let it go. Their …
Your Personal Brand Online and the LinkedIn Privacy Dilemma
How private can you keep the changes you make to your LinkedIn profile? Here is one of the most frequently asked questions by my c-suite and senior executive clients who are in a confidential job search, and need to complete and/or update and brand their LinkedIn profiles: "How do I keep my …
Add Special Bullet Point Pizzazz to Your LinkedIn Profile
Want to use jazzier bullet points in your LinkedIn profile than the typical asterisk (*)? It seems that LinkedIn only allows you to use the basic characters that are on your keyboard. But you can try adding some pizzazz to your LinkedIn personal brand with special characters like …
Personal Branding: How to Brand Your LinkedIn Summary Section
[The following article was originally published for my Personal Branding Expert gig on Job-Hunt.org.] Powering your LinkedIn Summary section with personal branding helps you differentiate the value you offer over your competitors. It helps recruiters and hiring decision makers at the companies …