Several years ago I published a post about deadly LinkedIn mistakes that became very popular – 29 Biggest LinkedIn Mistakes. The post included some of the worst things executives in job search do, or neglect to do, on LinkedIn. In revisiting and updating that post, I've compiled here what I …
social media
Why You Need to Self-Google Once a Week in Job Search
Why do you need to self-Google regularly, whether or not you're job hunting? To know what people who Google "your name" will find out about you. And to safeguard your online reputation and personal brand. Social recruiting is the norm for executive job search Before we hire just about …
Social Media Snark and Job Search: How to Lose Friends and Alienate People
I originally posted the first part of this article in 2010 and I've added to it over the years. Social media snark has become much more pronounced over the years, so the earlier content I left in may seem tame. Even so, a lot of what happened to me back then still seems extreme. [With …
10 Steps to Executive Job Search Success
Many executives contemplating a career move or already job hunting haven’t faced an executive job search in 5, 10 or even 15 years or more. If they’ve changed jobs over that time, they were sought after by executive recruiters and managed to circumvent the job search process. They’ve been …
Job Search Email Mistakes: Careless Email Address and Subject Line
Think about this as you're composing and sending out job search email. In your job search email, you're reaching out to: The first things they will notice in their email inbox are your email address and the subject line of your email message. Above all, you don't want your email message …
How to Balance Personal Branding With Personal SEO
Both personal branding and personal SEO are critical components in successful executive job search today . . . and they go hand in hand. But many people don’t know how to strike the right balance between them, as they write their job search marketing documents and online profiles – executive …
Twitter Executive Branding Strategy: The Beauty of a Retweet
Does your executive job search brand communications plan include Twitter? If so, do you take advantage of the beauty of a retweet? If you’re not on Twitter because you don’t think you’ll have time to come up with enough quality tweets, reconsider. I’m about to explain how you …
Branding Manifesto Part 4 – Little-Used Strategies to Build Social Proof
As part of your personal brand communications plan for executive job search, you need to build social proof. In this, the final part of my 4-part series The Personal Branding Manifesto, we'll take a close look at some little-used ways and places to build social proof. Check out the first three …
Branding Manifesto Part 3 – The Personal Brand Social Proof Paradigm
The need for personal brand social proof is undeniable, but too many executive job seekers dismiss it or don’t understand it. In this part of my personal branding manifesto 4-part series, we're looking at online reputation, online identity and social media. Catch up with the first two parts in …
Some Surprising Things LinkedIn Says You Can’t Do
Have you ever taken a look at the LinkedIn User Agreement? You’ll find a long list of LinkedIn user "don'ts". Violate any of these and you risk having them limit your use, or take down your profile. A scary thought, since so many people rely on LinkedIn for executive job search, career and …