A favorite client of mine "Tom", who is a highly accomplished COO in life sciences, told me the other day that, after two months of actively searching, he had not gotten one interview. He and I had collaborated on defining his personal brand and creating a suite of career marketing documents – …
14 Reasons I Won’t Follow You On Twitter [Revisited]
With a sudden flurry of tweets and blog comments for my original post of the same name over at my Executive Resume Branding blog, I decided to take a second look at my "won't follow" criteria four months later. Let me first say that these are not hard and fast rules that I even follow myself all …
2010 Top 10 Executive Personal Branding and Job Search Trends
Things have changed in the world of work and executive job search. Tried and true methods still apply, but the impact of the Internet and our recovering job market require building a different kind of job search strategy and becoming much more proactive. In a nutshell, what you need to do …
Twitter Do, Twitter Don’t. If You’re Going to Re-tweet, Do it Right!
I love Twitter. I've connected with some amazing people, built evangelism for my brand, generated some buzz around my business, and yes, had fun doing it! Not much for chit-chatting in my tweets, I've developed a solid strategic plan to best leverage Twitter for my personal branding and business …