As a basic brand and career communications plan for executive job search, I recommend starting with an executive resume, biography and Linkedin profile. The need for a standout resume is obvious and, by now, most executives know they need a strong LinkedIn profile – even if only for …
Executive Resume, Biography & Cover Letter
Brand New Year – Time for A Brand New Executive Brand?
The start of any new year is a good time to look back at your achievements and contributions over the past year, and take a fresh look at your career moving forward. For healthy career management, it’s always wise to have your resume, bio, LinkedIn profile and other career marketing materials …
Will Employment Gaps Hurt My Executive Job Search?
With unemployment at around 10% and job search frequently stretching out beyond 10 to 12 months, more and more executive job seekers are stuck figuring out how to deal with prolonged employment gaps on their resumes and other career marketing communications. How do you best deal with these gaps and …
Choosing the Best Resume Writer
Alina Dizik recently wrote quite a provocative article for the Wall Street Journal, Hiring a Résumé Writer? Ask These Questions First, that triggered over 25 comments. Some came from people I know – my colleagues in the careers industry – and some came from people attacking professional resume …
Cover Letter Debate: Are They Necessary in Executive Job Search?
Some of my fellow careers industry professionals dismiss cover letters as an ineffective marketing tool. I don’t agree. Although there are recruiters and hiring decision makers who will skip right over your cover letters, others read them religiously and judge candidates by them as strongly as they …
4 Executive Job Search First Steps, Before You Write Your Resume
I can't tell you how often job-seeking executives I consult with tell me they want to pursue several diverse kinds of positions. The first time I spoke with one client, he said his focus was on Chief Operating Officer (COO) or maybe Chief Strategy Officer (CSO) or even VP of Sales and Marketing, …
Career Rocketeer Publishes Launchpad: Your Career Search Strategy Guide
Chris Perry, founder of Career Rocketeer, has published his first volume of Launchpad, a quarterly series of exclusive articles by some of the top thought leaders in the careers industry. Contributors to this issue include personal branding pioneer William Arruda, smart networking expert Liz Lynch, …
How Did You Power Up Your Executive Brand Last Year?
January is the perfect time to reflect, take stock, evaluate, and record what you did for your brand last year, before you forget the details. If you're job-hunting or planning to be, your most recent brand-reinforcing achievements and contributions can give your personal marketing communications …
2010 Top 10 Executive Personal Branding and Job Search Trends
Things have changed in the world of work and executive job search. Tried and true methods still apply, but the impact of the Internet and our recovering job market require building a different kind of job search strategy and becoming much more proactive. In a nutshell, what you need to do …
Resume Lingerie and 10 Other Guerrilla Job Search Strategies
Are you having a tough time landing an executive job? Maybe it’s time to consider shaking things up and innovating an unconventional search campaign to position yourself above the crowd. Yesterday I took an eye-opening Reach Personal Branding teleseminar, “Job Search Secrets Revealed”, featuring …




