I originally posted the first part of this article in 2010 and I've added to it over the years. Social media snark has become much more pronounced over the years, so the earlier content I left in may seem tame. Even so, a lot of what happened to me back then still seems extreme. [With …
online reputation management
Branding Manifesto Part 4 – Little-Used Strategies to Build Social Proof
As part of your personal brand communications plan for executive job search, you need to build social proof. In this, the final part of my 4-part series The Personal Branding Manifesto, we'll take a close look at some little-used ways and places to build social proof. Check out the first three …
Branding Manifesto Part 3 – The Personal Brand Social Proof Paradigm
The need for personal brand social proof is undeniable, but too many executive job seekers dismiss it or don’t understand it. In this part of my personal branding manifesto 4-part series, we're looking at online reputation, online identity and social media. Catch up with the first two parts in …
Avoid These 3 Self-Sabotaging Social Media Mistakes
A robust online presence is great for your personal brand and executive job search, but people make social media mistakes. When you’re in job search mode, it’s time to put on a good face (online and in-person). The first and each subsequent impression of you needs to be a positive one. Hiring …
Oh, How the New LinkedIn Has Changed!
I just completed updating my 3 executive job search ebooks. Most of the strategies I recommend in them haven’t changed much over the past year but, as I got into LinkedIn particulars, I quickly realized that my content updates were going to take a lot longer than I …
What Happens To Your Online Personal Brand After You’re Gone?
Morbid topic. But if you’ve spent any time working on building your brand and online presence across various channels, you have to wonder what will become of all those profiles and photos. And if you’re a blogger or article-writer, do you want all that content you’ve created to be "out there" …
Social Media ROI: Is It Worth the Time?
So much has been written and said about whether social media brings enough return on time invested. The key to getting value is choosing a few platforms and leveraging them well. We can easily get consumed and overwhelmed by dabbling in too much social media , and making an impact with …
10 Keys to Amplify Your Executive Brand Online
Make no mistake. Your online reputation matters. People are Googling you before deciding whether to interview you for a job, hire you or do business with you. If fear of exposing yourself online is holding you back, reconsider. Most of us can no longer ignore our online identities. Studies show …
C-level Executives Resistant to Online Presence
Before first speaking with a prospective client, a c-level executive in commercial real estate business development, I searched LinkedIn to see if he had a complete profile. And I Googled his name to see how many search results associated with him were on the first few pages. This is my standard …
Maximize Your Executive Brand Online with the 6 P’s
You've defined your brand and created your career marketing materials – executive resume, career biography and other collaterals – designed to resonate with your target audience. Maybe you get that, in today’s executive job search, you're in a sales and marketing campaign to promote your company of …