It may seem obvious that, when you're about to start a job search, resume writing or updating is step one. Personal branding and targeting are probably not on your mind. Or maybe you need to get your resume in order fast, and you don't have time to do the personal branding work. In my …
Personal Branding
Executive Resume Experts Weigh in on Best Resume Writing Practices
When I was new to the careers industry, about 25 years ago, my executive resume writing style included trite phrases most of us shun today, like "results-oriented” and “experienced professional”. With experience, mentoring and training, I quickly came to understand that a resume is a personal …
7 Reasons NOT to Copy Someone’s LinkedIn Profile Content
You're looking around and you're impressed by someone's LinkedIn profile content. It's compelling and brands that person well. It speaks to you. He or she has the same kind of qualifications you do. Their profile sounds so much like you. You want your profile to be as good as that. But you’re …
How to Write Compelling Executive Resume Bullet Points [With Examples]
Most executive job seekers know the importance of resume bullet points. They know enough to include some in their resumes. But all too often, they're not very good bullet points. They're just descriptions or statements that the job seeker stuck a bullet point in front of. Their bullet points …
What Personal Branding is NOT
When I began writing about personal branding for executive job search in 2007, it was a relatively new concept. Back then, there was much resistance and outright bashing of personal branding. Thousands of talking heads and self-professed experts pounded us with misinformation, adding to the …
How to Keep Your Personal Brand Alive While Unemployed
What's the best defense against the probable inevitability of unemployment? Assume that it may happen to you, and be prepared. Things can change in an instant. Wise people understand that we’re all always in perpetual job search, whether or not we’ve been steadily employed throughout our …
Personal Branding with LinkedIn Comments
One of the easiest and quickest LinkedIn ways to network with people you want to connect with – or those whose radar you want to get on – is to engage in their activity on LinkedIn. You can easily do this with LinkedIn comments. In fact, you can create a really powerful personal marketing …
Checklist to Optimize LinkedIn For Executive Job Search
Along with being an essential tool for executive job search, LinkedIn plays an important role in overall career management. Did you optimize LinkedIn for your job search and career? I’ve found that many executives have a “build it and forget it” mindset with LinkedIn. They put up a minimal …
Stop Tweaking Your Old-Fashioned Executive Resume To Death!
It's time to update and revive your over-edited, old-fashioned executive resume. A modern, focused, targeted resume can make all the difference. When executives send me their resumes, so many of them feel the need to apologize for it. Over the years, they’ve edited the thing to death, and now …
Why Is It So Hard to Write Your Own Executive Biography?
Composing an executive biography (or any other career marketing documents) can be overwhelming. It's not easy to write about yourself. For your bio, you probably don't know: Here are some reasons why it's hard to write your own resume, that also apply to writing your own executive …