Practical Advice for Advancing Your Personal Brand in the Green Industry This helpful guide from Reach Personal Branding offers advice from several other Reach Certified Personal Branding Strategists, including me. Articles include: Have a Clear Strategy and Go Green with Ease Want to …
Personal Branding
Health Insurance for Your Personal Brand – The 3 Cs
Want to safeguard your executive personal brand and keep it working for you? Practice the 3 Cs of brand communication – the cornerstone of personal branding. William Arruda and Kirsten Dixson, who innovated the strategy in their benchmark Career Distinction: Stand Out by Building Your Brand, say …
2010 Top 10 Executive Personal Branding and Job Search Trends
Things have changed in the world of work and executive job search. Tried and true methods still apply, but the impact of the Internet and our recovering job market require building a different kind of job search strategy and becoming much more proactive. In a nutshell, what you need to do …
Resume Lingerie and 10 Other Guerrilla Job Search Strategies
Are you having a tough time landing an executive job? Maybe it’s time to consider shaking things up and innovating an unconventional search campaign to position yourself above the crowd. Yesterday I took an eye-opening Reach Personal Branding teleseminar, “Job Search Secrets Revealed”, featuring …
Online Executive Personal Branding: Are You Digitally Distinct?
Do you know how strong your web presence is? If you've never Googled "your name", or haven't done it in more than a month or so, give it a try. How many search results are associated with your name on the first page of results? What kind of content is on those web pages associated with …
Executive Job Search and Blogging: Perfect Together
Want to know why blogging and executive job search are a match made in heaven? I hear stories all the time from recruiters and other colleagues in the careers industry about executive job seekers who landed plum jobs as a result of blogging. Their stories have a common theme. Recruiters and …
Is Your Executive Career Brand a Mega-Brand, Up-and-Coming Brand, or Potential Brand?
Maybe you've done some work on your executive brand. You've determined what your top strengths are and what makes you valuable to employers. You know what differentiates you from your peers and competitors. But do you know how strong your brand is and how well it's working for you? The …
Executive Personal Branding and Your LinkedIn Profile FREE e-Book
Get my FREE e-book here, Smart Personal Branding with LinkedIn for Executive Job Search. If you're a top-level executive, whether or not you're actively job-hunting, you need to have a strong, branded LinkedIn profile, just to keep pace with the millions of other corporate leaders who …
4 Quick Online Personal Brand-Building Strategies for Executive Job Search
So many senior-level executives I talk with have no idea that most recruiters and hiring decision makers are searching online to source and vet candidates, before deciding whether to talk with them. If you're invisible online, you may not exist to them. Anyone who is job-hunting needs to have …
The Good and Bad About Professional Executive Resume Writers
Some top-level executives I speak with are still surprised to learn that there is such a thing as a "professional resume writer". We've been around for many, many years. But, as with any professional group or industry, we have disreputable and untalented people in our midst. How can you be sure …