Over the years, I've reviewed many LinkedIn profiles of executive job seekers. And, even though plenty of evidence is stacked against it, way too many have NO LinkedIn About section or a severely anemic one. These job seekers are neglecting a golden opportunity to tell their personal brand story …
5 Reasons Your Personal Brand Loves LinkedIn
Let’s establish right off the bat that building and communicating your personal brand is no longer optional in executive job search. Before you write or update your resume and dive into a job hunt, you need to identify what differentiates you from others competing for the same kinds of jobs, with …
Help! My LinkedIn Skills and Endorsements Are a Mess
A Chief Marketing Officer in global healthcare posed a great question to me about the LinkedIn Skills profile section. He posted the new LinkedIn content I had written for him and was aggressively leveraging all LinkedIn features that applied to him: “Quite a few people 'endorsed' me on …
3 BIG Mistakes That Screw Up SEO for Your LinkedIn Profile Headline
I look at a lot of LinkedIn profiles of job seekers. All too often their LinkedIn profile headline needs major work. Many of them have not changed the default headline automatically populated for this spot, based on their current, or most recent job title. I've found that many people don't …
3 Ways To Make Your Social Networking Count
The best way to land your next great-fit gig is through networking – social networking and real-life (in-person) networking. Both kinds of networking need to be fortified by targeting and personal branding, built around your value to target employers. Along with so many other aspects of …
7 Reasons NOT to Copy Someone’s LinkedIn Profile Content
You're looking around and you're impressed by someone's LinkedIn profile content. It's compelling and brands that person well. It speaks to you. He or she has the same kind of qualifications you do. Their profile sounds so much like you. You want your profile to be as good as that. But you’re …
How to Build a Powerful Executive Network
You hear it all the time. A powerful executive network combined with active networking is the best way to land your next gig. For one thing, the people you meet through networking may be able to help you identify "hidden jobs" at your target companies. That is, unadvertised positions and new …
How to Make Your LinkedIn Profile Headline SEO-Friendly
If you want your LinkedIn profile headline to draw people to you like a magnet . . . Maximize it by making it Search Engine Optimization (SEO)-friendly. That is, include the most important relevant keywords recruiters and your target employers will be searching for, when they’re sourcing …
Why the Best Executive Recruiters Ignore Your LinkedIn Profile and You
Although executive recruiters are an important source of jobs, savvy job seekers know that their job search efforts need to also include networking their way into the companies they want to work for. Don't rely entirely on recruiters to get you into a job, but cultivate relationships with a …
How to Keep Your Personal Brand Alive While Unemployed
What's the best defense against the probable inevitability of unemployment? Assume that it may happen to you, and be prepared. Things can change in an instant. Wise people understand that we’re all always in perpetual job search, whether or not we’ve been steadily employed throughout our …