A favorite client of mine "Tom", who is a highly accomplished COO in life sciences, told me the other day that, after two months of actively searching, he had not gotten one interview. He and I had collaborated on defining his personal brand and creating a suite of career marketing documents – …
Executive Career Brand Blog
How NOT to Build Your Executive Personal Brand
William Arruda, a branding pioneer who created the Reach Personal Branding program through which I defined my own brand and help my clients do the same, has created a fantastic video on what branding is all about. Watch his dynamic presentation, but here's an encapsulation of his 10 personal …
14 Reasons I Won’t Follow You On Twitter [Revisited]
With a sudden flurry of tweets and blog comments for my original post of the same name over at my Executive Resume Branding blog, I decided to take a second look at my "won't follow" criteria four months later. Let me first say that these are not hard and fast rules that I even follow myself all …
Social Media: Never on Sunday?
When I recently visited my elderly, ultra tech-challenged father (he still has trouble with his answering machine – forget about him ever getting a computer), I brought along my netbook to see if I’d be able to pick up a signal at his house. He marveled at how small my laptop was. "Is that a full …
Top 100 CEOs in the World
Harvard Business Review's Magazine for January-February takes a look at which CEOs have done the best job running their companies, and ranks them on a variety of criteria. The authors, Morten T. Hansen, Herminia Ibarra, and Urs Peyer, collected data on close to 2,000 CEOs worldwide to determine …