For about a year I've been managing the Personal Branding subgroup of the Job-Hunt Help Group. Along with job seekers at all professional levels, membership includes many Reach Certified Personal Branding Strategists besides myself, and other esteemed careers industry professionals. Come join …
Personal Branding
Free Personal Brand Assessment Tools
Getting ready to define or refresh your brand to better communicate what differentiates your ROI value from your job-seeking competitors? Start by doing some discovery work. Among a whole host of publications and resources, the folks at Reach Personal Branding (@ReachBranding on Twitter) offer a …
Executive Job Search & Branding Ebook PRICE CUT!
Many people look forward to catching up on reading over the summer. Light novels and other diversions are popular. But if you're in a job search, or think you're headed there, summer is a great time to strategize your search, do some career planning, and actually get a foothold and gain some …
My Best Friend’s Personal Brand
Have you ever thought about the qualities in your close friends that you most know them for and rely on them for? The things that make you want to keep them close? I’ve known my dear friend Marie Bernegger for more than 25 years. She’s steadied me through some difficult times. We’ve shared many …
Power Your Executive Job Search with Google Alerts
Do you realize that when job-hunting you’re in a sales and marketing campaign for your company of one – BRAND YOU INC.? Your mission is to pitch your value proposition to prospective employers and get them to choose you over your competition. But how can you know what messaging (through your …
Personal Branding Expert at Job-Hunt.org
For nearly 4 years, I’ve been fortunate to be the Personal Branding Expert at Job-Hunt.org, the top-rated Internet employment portal, among some very distinguished experts in other job search-related fields. Contributing a new article every month or two, I’ve amassed a long list of what I hope …
Writing An Ebook: 10 Things I Learned
Two months after launching my ebook, "23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land", I’ve been looking back at and assessing the writing, publishing and promotion process. All in all, I think I did okay and weathered things well throughout my first foray …
President-CEO-COO Manufacturing Turnarounds Executive Resume Branding
My client, Bruce Smythe, a pioneering leader in manufacturing revitalization and transformations, is actively seeking a c-level business leadership role with a new company. Because he’s not in a confidential search, he wanted me to use his real name here. We collaborated on developing his …
Are You a Personal Brand Cheater?
Personal branding has certainly become an accepted, and even expected, part of executive job search. But I see too many people misunderstanding and misusing branding in ways that may sabotage their chances of landing the jobs they want. I break the personal brand cheaters into two groups: 1. …
Twitter for C-Suite Executive Job Search
Do you think Twitter is a big fat waste of time, and that it has no value in c-suite job search? I urge you to think again, and at least explore what Twitter has to offer. I think you'll find that it's worth carving out Twitter-time in your search efforts. I've rounded up the most recent posts …