Do you think personal branding is not for you? That it’s merely a fad churned up by social media wonks, and you don’t need it to land a job? Maybe you think branding is too much about tooting your own horn, and you’ve never been comfortable with that, and you can't stand it when other people do …
Personal Branding
Best of Blogging Your Personal Brand for C-level Executive Jobs
I haven’t written about blogging – one of my favorite things to do – in quite some time. Lucky I enjoy it so much because, no question, most of my business comes through my two blogsites – Executive Career Brand and Executive Resume Branding. They are the single best tool for marketing my brand, …
4 Executive Job Search Blunders
Wonder what career professionals in the thick of the job search landscape say are the worst things they see job seekers do . . . things that are sabotaging their chances to land the jobs they want? My good friend Hannah Morgan (Career Sherpa, @CareerSherpa) recently put the question to a number of …
Personal Branding for Dummies® Hits the Bookstores
"Why is personal branding important? It allows you to show the world your best true self. It helps you align every part of your life with your characteristics, strengths, values, and goals. By doing so, you create a meaningful, lasting impression on everyone you meet. That impression can …
LinkedIn Groups and Networking: Some People Don’t Get It
LinkedIn Groups are a good thing, especially for executive job seekers. Groups help you uncover new networking opportunities, reconnect with your neglected network, demonstrate your subject matter expertise, connect with people at your target companies, and potentially land your next job or …
7 Reasons Not To Be a Personal Brand Copycat
(Following is a slightly modified version of my latest Personal Branding article at Job-Hunt.org.) You see a beautifully written, branded resume – or maybe a LinkedIn profile – of a job seeker with similar qualifications to yours, seeking the kind of job you want. It sounds a lot like …
Self-Google or Doom Your Executive Job Search
Right before I speak with potential clients for the first time, I Google their names. This is exactly what many hiring professionals and executive recruiters do when they’re assessing candidates. What I typically find is a very meager online footprint, with very little social networking. They'll …
Job Search Fizzling? Maybe It’s Your Executive Resume
For the past several weeks a lovely cardinal has been hanging around one of my office windows, alternately perched on a branch of a nearby shrub and smashing into the window. He does this for hours at a time, every day. He could be thinking the window is an open space he can get through or that …
Top 10 Executive Resume Branding Tips
(The following is my latest article as the Personal Branding Expert at Job-Hunt.org.) You're suddenly facing a job search, so you rush right to your resume (if you can find it) to update it. But wait. You may not be ready to tackle your resume yet. If it's been several years since you revisited …
I Just Earned the Certified Master Resume Writer (CMRW) Credential
Despite the impact of the digital age on executive job search, career professionals will tell you that a targeted, value proposition-driven resume is still one of the most critical elements in any successful search. The resume is NOT dead. You still need to have one. But the Internet, social …