Several years ago I published a post about deadly LinkedIn mistakes that became very popular – 29 Biggest LinkedIn Mistakes. The post included some of the worst things executives in job search do, or neglect to do, on LinkedIn. In revisiting and updating that post, I've compiled here what I …
Social Media & Social Networking
How To Network Better
Before you can network better, you'll need to do the digging deep targeting, research and personal branding work to uncover what things about you make you valuable to your target employers. With this knowledge you'll do a better job of communicating your good fit qualities as you network. One …
Deadly LinkedIn Mistake: Neglecting LinkedIn Profile SEO and Keywords
LinkedIn is a powerful tool for executive job search. Being mindful of Personal SEO, and LinkedIn Profile SEO in particular, makes LinkedIn an even more powerful tool. LinkedIn is THE social network for job search and career. So it's the best place online to reconnect with your neglected …
LinkedIn Mistake: No LinkedIn Profile Photo, or a Bad Photo Choice
When I first viewed the LinkedIn profile photo of a certain client (a CFO job seeker), I knew something was fishy. A dashing 30-something man was smiling at me with perfect teeth, perfect hair, and a perfectly chiseled face. But, based on his career history, I knew my client had to be around 50. …
LinkedIn Mistake: Anemic, Skimpy Profile
I'm constantly surprised by how many executive job seekers still haven't fully embraced LinkedIn. I'm surprised by how many make this big LinkedIn mistake. Sure, they all at least have a presence on LinkedIn. However they usually have only a minimal profile. Too many of them have very little …
How to Write a Dazzling LinkedIn Profile About Section
Over the years, I've reviewed many LinkedIn profiles of executive job seekers. And, even though plenty of evidence is stacked against it, way too many have NO LinkedIn About section or a severely anemic one. These job seekers are neglecting a golden opportunity to tell their personal brand story …
Help! My LinkedIn Skills and Endorsements Are a Mess
A Chief Marketing Officer in global healthcare posed a great question to me about the LinkedIn Skills profile section. He posted the new LinkedIn content I had written for him and was aggressively leveraging all LinkedIn features that applied to him: “Quite a few people 'endorsed' me on …
3 Ways To Make Your Social Networking Count
The best way to land your next great-fit gig is through networking – social networking and real-life (in-person) networking. Both kinds of networking need to be fortified by targeting and personal branding, built around your value to target employers. Along with so many other aspects of …
How Search Engine Optimization (SEO) Impacts Executive Job Search
When you're in executive job search, you need to have a diverse online presence that reinforces your personal brand. This means you should be ever-mindful of SEO. What is SEO? Search Engine Optimization (SEO) is all about optimizing websites, web pages and other online content to increase …
The Online Safety and Privacy Dilemma in Executive Job Search
Understandably, many executive job seekers struggle with putting themselves "out there" on social media. Some worry about online safety and protecting their privacy. Some just don't understand how important online presence is. This becomes a sticky issue . . . whether or not they must keep their …