A favorite client of mine "Tom", who is a highly accomplished COO in life sciences, told me the other day that, after two months of actively searching, he had not gotten one interview. He and I had collaborated on defining his personal brand and creating a suite of career marketing documents – …
Social Media & Social Networking
14 Reasons I Won’t Follow You On Twitter [Revisited]
With a sudden flurry of tweets and blog comments for my original post of the same name over at my Executive Resume Branding blog, I decided to take a second look at my "won't follow" criteria four months later. Let me first say that these are not hard and fast rules that I even follow myself all …
Social Media: Never on Sunday?
When I recently visited my elderly, ultra tech-challenged father (he still has trouble with his answering machine – forget about him ever getting a computer), I brought along my netbook to see if I’d be able to pick up a signal at his house. He marveled at how small my laptop was. "Is that a full …
Executive Job Search and Blogging: Perfect Together
Want to know why blogging and executive job search are a match made in heaven? I hear stories all the time from recruiters and other colleagues in the careers industry about executive job seekers who landed plum jobs as a result of blogging. Their stories have a common theme. Recruiters and …
4 Quick Online Personal Brand-Building Strategies for Executive Job Search
So many senior-level executives I talk with have no idea that most recruiters and hiring decision makers are searching online to source and vet candidates, before deciding whether to talk with them. If you're invisible online, you may not exist to them. Anyone who is job-hunting needs to have …
Twitter Do, Twitter Don’t. If You’re Going to Re-tweet, Do it Right!
I love Twitter. I've connected with some amazing people, built evangelism for my brand, generated some buzz around my business, and yes, had fun doing it! Not much for chit-chatting in my tweets, I've developed a solid strategic plan to best leverage Twitter for my personal branding and business …
20 Common LinkedIn Mistakes
You may already know how essential LinkedIn is for today's executive job search, but you may be making mistakes with your profile and the way you leverage the networking site. Here are just 4 of the biggest mistakes I see executives making: 1. Not including a photo at all, or using one …
Add Google Alerts to Your Executive Brand and Job Search 2.0 Toolkit
Are you taking advantage of the valuable information and market intelligence Google will deliver to your email inbox if you set up an account with Google Alerts? Think of it. Almost as they're published, Google Alerts will send you links to web pages that include the names and keywords you've set …