Nothing works like a blog with the domain name "yourname.com" to extend your online identity, and build credibility and visibility around your executive brand, value proposition, industry subject matter expertise, and thought leadership. Once it gains traction, yourname.com will likely be the …
Social Media & Social Networking
ExecuNet’s 2010 Executive Job Market Intelligence Report
In 2010, personal branding, networking, and online identity management are the keys to executive job search success. A new resilience is emerging in the 150K+ executive job market. ExecuNet surveys conducted in January 2010 show "job creation increasing, recruiter confidence restored, and …
VisualCV: The Social Media Executive Resume
In a blog post last fall, personal branding and social media expert Dan Schawbel predicted that the traditional paper or digital resume will be extinct within 5 years, when all media will completely converge and recruiters will "rely 100% on the internet (and personal relationships) for …
Give Twitter 15 Minutes a Day, Land Your Next Executive Job
Impossible you say? Not according to my friends and colleagues Susan Britton Whitcomb, Chandlee Bryan, and Deb Dib, the authors of "The Twitter Job Search Guide: Find a Job and Advance Your Career in Just 15 Minutes a Day". This book is a powerhouse of information and practical advice on …
I Just Became a Reach Certified Online Identity Strategist
I love studying for and earning new credentials. I like the challenge of working toward a personal goal while learning new strategies that help me, and help my clients compete and achieve their executive job search and career goals. And there’s something SO satisfying in having another shiny …
Social Media Spins Too Fast
Last week I attended the first Career Thought Leaders conference in Baltimore, a symposium for those of us in the careers industry — career coaches, resume writers, and other career management and job search professionals. Along with workshops on resume writing and coaching, topics covered included …
Does Your ZoomInfo Profile Send the Wrong Personal Brand Message?
"Wait a minute", you may be saying, "I never created a ZoomInfo profile! How did I get one?" ZoomInfo aggregates information about some people and companies, and creates profiles for them. The good news. You have a page one (probably) Google search result for your name without lifting a …
Pick Up the Phone to Build Trust With Your Executive Network
I spoke to my friend and colleague Pete Kistler, CEO of Brand-yourself.com, for the first time last week, although I had been a guest blogger at the Brand-yourself blog for about a year, and then a weekly blog columnist since last December. Neither of us had ever picked up the phone to connect. …
10 Ways to Build Your Personal Brand Online Without a Blog
A new client of mine understood that he needed to pump up his online presence. A Google search for his name yielded a dismal number of relevant results, plus he had a common name and the little that was out there about him was lost in a sea of same-named people. To win at executive job search in …
Does Your Online Identity Scream “Hire Me”?
Think your online presence, or lack of it, doesn’t factor much into executive hiring decision-making? Think again. Given two equal candidates, in terms of skill sets, education, work history, and all around good fit for the job, recruiters and hiring professionals are likely to choose the one with …








