Before first speaking with a prospective client, a c-level executive in commercial real estate business development, I searched LinkedIn to see if he had a complete profile. And I Googled his name to see how many search results associated with him were on the first few pages. This is my standard …
Social Media & Social Networking
Executive Job Search: Using LinkedIn’s Company Follow
At the end of April, LinkedIn launched the new "Company Follow" feature, allowing you to stay current with the latest news from your target companies that have posted LinkedIn profiles. With nearly one million companies on LinkedIn, you're bound to find many of those on your target list. What's so …
10 Ways I Use Twitter to Build My Personal Brand
Twitter is one of my favorite brand communications tools. The strategies I use are ones I advise my c-level executive clients will also work for their job-hunting and career management efforts. Here are 10 ways Twitter helps me communicate and build my personal brand: 1. My Twitter bio contains …
Blogging Milestones – Taking Up Darren Rowse’s Challenge
ProBlogger’s Darren Rowse, a pioneering full-time blogger, challenged his readers to choose 7 posts that fit the following specific themes. Here are my own choices: 1. Your first post From May 2008, actually the third post on my Executive Resume Branding blog, but my first decent one, The Inside …
How to Get the Best LinkedIn Recommendations
Why are LinkedIn recommendations so important? The true measure of your executive brand and promise of value to future employers is reflected in what those who know your work the best – co-workers, peers, top management, team members, customers, etc. – have to say about you. Executive recruiters …
Maximize Your Executive Brand Online with the 6 P’s
You've defined your brand and created your career marketing materials – executive resume, career biography and other collaterals – designed to resonate with your target audience. Maybe you get that, in today’s executive job search, you're in a sales and marketing campaign to promote your company of …
Does Your Twitter Bio Pack an Executive Brand Punch?
Twitter allows you just 160 characters in your bio to tell the world who you are. Granted, it's not easy to pack everything you feel people need to know about you into such a small package. Carefully craft what you put there to resonate with the people you want to attract. First, define your …
Search Executive Jobs With Twitter Lists
Are you still on the fence about the value of Twitter and hesitate diving in? Maybe this will change your mind. Thousands of top companies post job openings in real time and recruit executive candidates through Twitter. You can find these employers by joining Twitter and searching for them, and …
Online Reputation Management: Do You Self-Google?
A new Pew Research Center report, Reputation Management and Social Media, indicates the following: 57% of adult internet users now use search engines to find information about themselves online, up from 47% in 2006. 46% of online adults have created their own profile on a social networking …
LinkedIn Helps You Find the Right Twitter People to Follow
Are you like many of my c-level and senior executive clients – a Twitter noobie, or thinking of diving in, and having a hard time figuring out who to follow? You know that the more quality people you follow, the more value you're likely to derive from Twitter. But how and where to find them? Here …