William Arruda, a branding pioneer who created the Reach Personal Branding program through which I defined my own brand and help my clients do the same, has created a fantastic video on what branding is all about. Watch his dynamic presentation, but here's an encapsulation of his 10 personal …
Executive Personal & Career Branding
Online Executive Personal Branding: Are You Digitally Distinct?
Do you know how strong your web presence is? If you've never Googled "your name", or haven't done it in more than a month or so, give it a try. How many search results are associated with your name on the first page of results? What kind of content is on those web pages associated with …
The Good and Bad About Professional Executive Resume Writers
Some top-level executives I speak with are still surprised to learn that there is such a thing as a "professional resume writer". We've been around for many, many years. But, as with any professional group or industry, we have disreputable and untalented people in our midst. How can you be sure …
Twitter Do, Twitter Don’t. If You’re Going to Re-tweet, Do it Right!
I love Twitter. I've connected with some amazing people, built evangelism for my brand, generated some buzz around my business, and yes, had fun doing it! Not much for chit-chatting in my tweets, I've developed a solid strategic plan to best leverage Twitter for my personal branding and business …
20 Common LinkedIn Mistakes
You may already know how essential LinkedIn is for today's executive job search, but you may be making mistakes with your profile and the way you leverage the networking site. Here are just 4 of the biggest mistakes I see executives making: 1. Not including a photo at all, or using one …