How private can you keep the changes you make to your LinkedIn profile? Here is one of the most frequently asked questions by my c-suite and senior executive clients who are in a confidential job search, and need to complete and/or update and brand their LinkedIn profiles: "How do I keep my …
Social Media & Social Networking
Add Special Bullet Point Pizzazz to Your LinkedIn Profile
Want to use jazzier bullet points in your LinkedIn profile than the typical asterisk (*)? It seems that LinkedIn only allows you to use the basic characters that are on your keyboard. But you can try adding some pizzazz to your LinkedIn personal brand with special characters like …
2 LinkedIn Personal Branding Tips You Don’t Know
LinkedIn is undeniably the executive job-seeker's most important and powerful online personal branding tool. To improve my LinkedIn profile-building skills, I've just completed Reach Personal Branding's new Certified Social Branding Analyst program, which focuses squarely on LinkedIn …
NEW BOOK! 20 Little-Known, Insider Tips to Accelerate Executive Job Search
Is your executive job search taking too long? Are you getting too few interviews, or none at all? If you answered "Yes" to both questions, it’s time to turbo-charge your search with the advice in my new ebook: 20 Little-Known, Insider Tips to Accelerate Your Executive Job Search . . . and …
Personal Branding: How to Brand Your LinkedIn Summary Section
[The following article was originally published for my Personal Branding Expert gig on Job-Hunt.org.] Powering your LinkedIn Summary section with personal branding helps you differentiate the value you offer over your competitors. It helps recruiters and hiring decision makers at the companies …
Personal Branding and the Email Signature Dilemma
Your executive job search is underway, or about to be, and you’re working on your branded email signature. What’s the best way to design it – with graphics, logos, and other pretty visual effects or just text with no enhancements? We've all received email messages with impressive signature …
Executive Job Search Networking: Remember the Telephone?
We’ve all gotten so used to the speed and ease of email, texting and other social media that many of us rarely pick up the phone any more to communicate with people. Don’t get me wrong. I rely on social media for most of my business communications. I love social media. It allows me to get …
FREE Twitter Book From Job Search and Career Experts
Did you know that the vast majority of executive recruiters use social recruiting (including Twitter) to source and assess top talent? And that many employers tweet about their new product and service launches (great for researching your target companies and industry), other business …
The Biggest Executive Job Search and Personal Branding Mistake
What's the first step when you're about to dive into a job search? Create your resume, or update your existing one, so you can hit the job boards hard right away? Nope. The biggest mistake too many job seekers make from the get-go is skipping over the critical first step – identifying target …
How Strong is Your Executive Brand Online for Job Search?
Aside from your LinkedIn profile – if you have one – how many relevant search results will executive recruiters and hiring decision makers find when they Google "your name"? If you have no compelling search results supporting your executive brand, or your online footprint consists only of your …




