(Following is a slightly modified version of my latest Personal Branding article at Job-Hunt.org.) You see a beautifully written, branded resume – or maybe a LinkedIn profile – of a job seeker with similar qualifications to yours, seeking the kind of job you want. It sounds a lot like …
Social Media & Social Networking
Self-Google or Doom Your Executive Job Search
Right before I speak with potential clients for the first time, I Google their names. This is exactly what many hiring professionals and executive recruiters do when they’re assessing candidates. What I typically find is a very meager online footprint, with very little social networking. They'll …
Is Your LinkedIn Profile 100% Complete?
You may be wondering what "100% complete" is, and why it even matters. When your LinkedIn profile meets their criteria for completeness, your profile is more likely to land higher in search results. Your visibility increases dramatically. Executive recruiters and hiring decision makers at your …
The Biggest Mistake Twitter Newbies Make
You're skeptical, but you've heard that Twitter can help you with executive job search, so you decide to take the plunge and set up an account, even though you have no idea what to do with Twitter. You've selected @yourname, or a variation, for your username and popped in your email address. Then …
Using LinkedIn For Confidential Executive Job Search
Do you have the same fear that many of my c-level executive clients have when I tell them they need a branded, 100% complete LinkedIn profile and to fully leverage all the social network has to offer? If they're employed, they worry that their employer, or someone at work, will see their activity …
Just Joined the New Work Coach Cafe Team
I was thrilled for Susan P. Joyce, my esteemed colleague and online job search guru, when she told me last month that she was about to purchase Work Coach Cafe, a widely-read and highly respected job search and career hub. I was even more thrilled when Susan invited me to join her new team of …
One of My Favorite Blogging Strategies
I love blogging – running with the germ of an idea, the writing itself, the research (when necessary), recalling older posts to refer to, even the actual mechanics of loading on the content, finding a graphic and hitting the "publish" button. There's more geek in me than I ever realized until I …
How Twitter Helped Me Build My Personal Brand
So many of my c-level executive clients and potential clients are surprised that Twitter is such an integral part of my personal branding and social media marketing efforts, even though it’s wildly popular and stories about its value for business-building and job search abound. They still think …
What Happens To Your Online Personal Brand After You’re Gone?
Morbid topic. But if you’ve spent any time working on building your brand and online presence across various channels, you have to wonder what will become of all those profiles and photos. And if you’re a blogger or article-writer, do you want all that content you’ve created to be "out there" …
When Job Search Email Goes Missing
Never assume that the email you’ve sent has reached its destination or that it has been read by the person intended. Recently I opened an email with a scathing message from someone I didn’t know. She bashed me for ignoring her previous email inquiring about my services. Problem is, I never received …