Do you care about your personal brand? Are you someone who thinks personal branding is not for you because it’s all about self-promotion, and you never liked tooting your own horn . . . or people who do? "Besides", you say to yourself, "branding is for products. I'm not a brand, I'm a …
Personal Branding
Look, I Found My Personal Brand Doppelganger on LinkedIn!
You’re working on your LinkedIn profile and you see the profile of another executive who's personal brand seems just like yours: He has the same skill sets.He seems to be looking for the same kinds of jobs.He’s the same kind of “go-to” person as you.And he’s captured YOUR personality and style so …
Executive Job Search: You Don’t Know What You Don’t Know
You need to learn about how today's executive job search works, before diving in headlong. Before first speaking to new clients, I send them a few questions to answer. I want to determine whether we'll be a good fit to work together on personal branding and content development (resume, …
The Power of Volunteering For Your Personal Brand and Executive Job Search
If you’re not already volunteering (either locally or virtually) for an organization that's meaningful to you, think about getting involved. Savvy business leaders like you have so much to offer organizations that are a good fit for your talents, skills and sensibilities. And guess what? Along …
Keep Your Personal Brand Top-of-Mind with LinkedIn Updates
One of the many benefits of using LinkedIn for executive job search personal branding is the ability to stay top-of-mind with your network. One of the best ways to do that is with LinkedIn updates. Your job search network needs to include employees and hiring decision makers at your target …
A Clever LinkedIn Personal Branding Tip to Accelerate Your Executive Job Search
If you’re using LinkedIn correctly for personal branding and executive job search, you’re coming at it in two ways: 1. You're building keyword-rich content to boost SEO (Search Engine Optimization) so your profile sits there working PASSIVELY for you – making you more visible and findable. 2. …
Going To “Create” Your Personal Brand? Nope, You Already Have a Brand
It makes me cringe when I see someone advise a job seeker to "Create your personal brand". If you think this way, and you’ve created something that you’re calling your brand, it’s probably not your authentic brand. You can’t “create” your personal brand “Creating” means to bring something …
How to Balance Personal Branding With Personal SEO
Both personal branding and personal SEO are critical components in successful executive job search today . . . and they go hand in hand. But many people don’t know how to strike the right balance between them, as they write their job search marketing documents and online profiles – executive …
Why Your Personal Brand Needs LinkedIn
Want to build your personal brand, accelerate your executive job search and land a good-fit job faster? Get busy on LinkedIn. Executive recruiters and hiring decision makers at your target companies rely heavily on LinkedIn when they’re sourcing and assessing executive job candidates. If …
Ready To Tell Your Executive Career Brand Story?
Capturing the attention of people assessing you through your resume, LinkedIn profile, biography, and other personal marketing materials for job search can be a challenge. Sure, you need to include all the right keywords representing your skill sets and areas of expertise . . . but that's just …