Personal branding is no longer optional in executive job search. Personal Branding A to Z covers all the bases. Those who take the time to dig deep and differentiate the unique value they offer their target employers typically land faster . . . in jobs that are a better fit. I've laid out the …
Personal Branding
LinkedIn Hashtags: A Smart Personal Brand-Building Tactic
If you've been active at all on Twitter, Facebook and other social media, you know about hashtags. However, you may not know much about LinkedIn hashtags. Maybe you're feeling inundated by those little cross-hatch figures or pound signs. No wonder. Hashtags are everywhere. It seems that …
How and Why Personal Branding Works
You may think you have a good handle on how and why personal branding works. Maybe you've read and completed my 10-Step Executive Personal Branding Worksheet (more about this below). And you've worked on building your brand and using it to land a great-fit new job. But there are many aspects …
LinkedIn Personal Branding Secrets for Executive Job Search
Check out the podcast I did on LinkedIn personal branding secrets with Mac Prichard of Macslist.org, as part of his "Find a Dream Job" series. Listen to the interview and get the transcript here. We based the interview on a popular post of mine, Essential Checklist to Optimize LinkedIn For …
Branding Manifesto Part 4 – Little-Used Strategies to Build Social Proof
As part of your personal brand communications plan for executive job search, you need to build social proof. In this, the final part of my 4-part series The Personal Branding Manifesto, we'll take a close look at some little-used ways and places to build social proof. Check out the first three …
4 Top-of-Mind Personal Branding Things To Do on LinkedIn
For successful executive job search, you need to network with and be visible to executive recruiters, other hiring professionals, and various other people. LinkedIn offers many top-of-mind personal branding opportunities, to remind them of your unique ROI. Staying in touch with these people can …
Uncertain Times for Job Search: Stay in the Loop Despite the Coronavirus
In these uncertain times for job search, the front page of the New York Times is covered with words we're all getting used to, but which still make us fearful: COVID-19, Coronavirus, pandemic, outbreak, wartime, shutdowns, working from home, remote work, etc. Very little else seems to qualify as …
Executive Job Search Preparation is Hard Work. Accept it!
The Corona virus is impacting all of us in many ways right now. We're following guidelines to stay healthy and avoid spreading the disease. If you're job-hunting, you may think you should put it all on hold. Companies aren't hiring now, right? And job search preparation may be the last thing on your …
Branding Manifesto Part 3 – The Personal Brand Social Proof Paradigm
The need for personal brand social proof is undeniable, but too many executive job seekers dismiss it or don’t understand it. In this part of my personal branding manifesto 4-part series, we're looking at online reputation, online identity and social media. Catch up with the first two parts in …
Branding Manifesto Part 2 – Define Your Personal Brand
I've put together a 4-part series to help you define your personal brand and put it to work for you in your executive job search. In Part 1 of this series, I covered: Personal Branding Hype and Myths vs. RealityWhat Personal Branding Really IsHow Authentic Branding Makes You Stand OutHow …