You may be skeptical about branding for executive job search. Once you understand how personal branding works, you'll understand why it's so important. In Part 1 of this series of 4 posts, I'm covering How Personal Branding Works The other 3 parts cover: 2 - How to Define Your Unique …
Personal Branding
Want a Successful Executive Job Search? Run It Like a Small Business
Did you ever think about how much alike successful executive job search and successful small business management are? If you’ve been in a job search for a while, and not much is happening, you’d be wise to re-jig your strategy, and start thinking of running your job search like it’s a …
How to Define Your Magnetic, Authentic Personal Brand
There's so much social media-speak and buzz about personal branding swirling around us. It’s no wonder that many people are confused about how to define their authentic personal brand. Tom Peters coined the term "personal branding" in his 1997 article “The Brand Called You” in Fast …
ATS and the Executive Resume Black Hole – What You May Not Know
When I speak with my clients for the first time, and we discuss crafting and strategizing their LinkedIn profile and resume, most of them don’t know about Applicant Tracking Systems (ATS) and the executive resume black hole. ATS were developed to deal with the overwhelming number of resumes …
Research Your Target Employers to Accelerate Executive Job Search
The critical first step in executive job search is two-pronged. You need to identify specific employers to focus on, and then research these target employers. Your objective is to determine the specific qualifications and qualities they're looking for in candidates. You also need to …
7 Ways To Contaminate Your Personal Brand and Doom Your Executive Job Search
Sometimes in job search you'll inadvertently do something that will contaminate your personal brand. You do one unfortunate thing or get into bad habits and BOOM!, you've blown a hole in your brand. Other times, things beyond your control intervene to tarnish the good work you’ve done building …
Transitioning Military Leaders: Differentiate Yourself in Executive Job Search
Transitioning military leaders need to understand and follow a solid roadmap for job search success. Those transitioning from the military face a particular issue similar to that of an executive transitioning to a different industry. That is, translating their experience and unique value in terms …
2 More Favorite Insider Tips for Executive Resume Writing
With more than 20 years of executive resume writing experience, I've learned plenty about best practices. And I've innovated strategies to help my clients stand out above the competition. Collaborating with executive job seekers, I've helped them define their personal brand and create their …
Blogging for Executive Jobs: Build Your Personal Brand and Get Smarter
Since I began blogging in 2007, I’ve been recommending blogging to help land executive jobs. Blogging is a very smart way to: become highly visible, build credibility as an industry thought leader, showcase your unique value to the employers you're targeting, andcommunicate your personal …
Serenity Now! Simplify Your Executive Job Search
Simplify executive job search? Is that even possible? It’s a given that job-hunting these days is a complicated process . . . more so than even a few years ago. And probably more so than the last time you looked for a job: The Internet and social media (especially LinkedIn) now play important …