Personal branding is all about differentiating the unique value you offer the employers you’re targeting. If you want to make headway using LinkedIn to promote your personal brand and value, you create plenty of brand-reinforcing content in your profile and elsewhere on LinkedIn. You work hard …
Personal Branding
LinkedIn Groups: A Powerful Personal Branding Tool
One of the ways LinkedIn adds value to overall career management and job search is that, when leveraged to full advantage, it will keep you and your executive brand top of mind with your network. Using LinkedIn Groups is one way to accomplish this. To help you land faster, your network on …
Brand Yourself in the 5 Long LinkedIn Profile Sections
Every part of your LinkedIn profile is an opportunity to communicate your brand, but LinkedIn offers 5 longer sections to really brand yourself well. It’s one thing to have a LinkedIn profile. It’s another to have a robust LinkedIn profile that is targeted towards your ideal employers and …
The Secret of Personal Branding – Be Authentic!
I find that many people have a hard time grasping what personal branding really is. One of the most important things is to be authentic. Differentiate to Land In job search, personal branding is all about differentiating and communicating the unique value you offer your target employers over …
3 Neglected, But Simple, Personal (Social) Branding Strategies
Some social branding strategies for executive job search take a lot of time to accomplish. I previously wrote an article that outlines important personal branding tips, 3 Juicy Insider LinkedIn Personal Branding Tips: They’re all things you need to do, but they require a lot of effort and …
12 Ways To Build Personal Brand Evangelism
The term “Personal Brand Evangelism” rubs some people the wrong way. It may even turn you off to the whole concept of personal branding. Don’t let it. We all benefit from, and need, the support of the people who surround us – friends, peers, managers, staff, employees, clients, mentors, …
It’s Time to Update Your LinkedIn Profile
I’m just as guilty as the next guy of neglecting my social media accounts. I realized recently that I needed to update my LinkedIn profile. Let’s face it. We all get busy. We forget to do things. I was doing some research for a LinkedIn article that led me to scan my LinkedIn profile. Things …
Targeting, Branding and Networking Get the Job During the Pandemic
With COVID-19 continuing to impact job search, 3 things are more important than ever: Targeting (and research) … Personal Branding … Networking Some employers (maybe your current employer) are furloughing or laying off people. Others are hiring new people. If you've been furloughed or laid …
How to Write Personal Brand Content for Executive Job Search
Personal branding for job search is a means to differentiate the good-fit qualities and value you offer your target employers over candidates competing against you. By creating personal brand content, you align your key areas of expertise, driving strengths, passions, and relevant personal …
21 Ways Your Personal Brand Drives Your Executive Career
You’ve done your personal brand work. That means you’ve clearly defined what makes you "you". You've incorporated the following personal marketing imperatives into your job search and career toolkit: Your vision and purposeYour values and passionsThe top personal attributes you rely onYour …