A Chief Marketing Officer in global healthcare posed a great question to me about the LinkedIn Skills profile section. He posted the new LinkedIn content I had written for him and was aggressively leveraging all LinkedIn features that applied to him: “Quite a few people 'endorsed' me on …
Online Presence & Online Reputation Management
3 BIG Mistakes That Screw Up SEO for Your LinkedIn Profile Headline
I look at a lot of LinkedIn profiles of job seekers. All too often their LinkedIn profile headline needs major work. Many of them have not changed the default headline automatically populated for this spot, based on their current, or most recent job title. I've found that many people don't …
How Search Engine Optimization (SEO) Impacts Executive Job Search
When you're in executive job search, you need to have a diverse online presence that reinforces your personal brand. This means you should be ever-mindful of SEO. What is SEO? Search Engine Optimization (SEO) is all about optimizing websites, web pages and other online content to increase …
5 Reasons Why Your Executive Resume Is Not Working
Many job seekers get in a rut, spinning their wheels. Their executive resume may be sabotaging their efforts. They’re hard at work sending out their resumes to anyone and any place that may be able to help them with their career goals. But somehow, their resumes are not doing their job – …
The Online Safety and Privacy Dilemma in Executive Job Search
Understandably, many executive job seekers struggle with putting themselves "out there" on social media. Some worry about online safety and protecting their privacy. Some just don't understand how important online presence is. This becomes a sticky issue . . . whether or not they must keep their …
Checklist to Optimize LinkedIn For Executive Job Search
Along with being an essential tool for executive job search, LinkedIn plays an important role in overall career management. Did you optimize LinkedIn for your job search and career? I’ve found that many executives have a “build it and forget it” mindset with LinkedIn. They put up a minimal …
How Much Social Media Is Enough for Job Search?
Determining how much time to spend on social media for job search depends on a lot of things. Mostly it has to do with how much time you can realistically devote to it. Let's say you have 3 or 4 hours a day to spend purposefully working on your social media channels. And let's say you’re doing …
Does My LinkedIn Profile Really Need a Photo?
If you think that HAVING a photo on your LinkedIn profile (and elsewhere online) may red-flag you for discrimination – age, weight, ethnic background, etc. – think again. NOT having a profile photo can be a red flag, too. I originally published a shorter version of this …
Why You Need to Self-Google Once a Week in Job Search
Why do you need to self-Google regularly, whether or not you're job hunting? To know what people who Google "your name" will find out about you. And to safeguard your online reputation and personal brand. Social recruiting is the norm for executive job search Before we hire just about …
Keywords in Job Search: How Important Are They?
I've written many times here about keywords in job search, and how and why they're so important. In this article, let's take a deeper dive. What are keywords? Keywords are the words and phrases that people will search online to find people like you. In particular, recruiters and hiring …