One of the ways LinkedIn adds value to overall career management and job search is that, when leveraged to full advantage, it will keep you and your executive brand top of mind with your network. Using LinkedIn Groups is one way to accomplish this. To help you land faster, your network on …
Online Presence & Online Reputation Management
Are You Using LinkedIn Stories?
LinkedIn joined the "Stories" game recently, following the lead of Facebook, Instagram, SnapChat, WhatsApp and Pinterest and is only available on mobile for now. Like other new features, this may soon roll out to all members, whether they use desktop or mobile. Stories are a high-visibility …
3 Neglected, But Simple, Personal (Social) Branding Strategies
Some social branding strategies for executive job search take a lot of time to accomplish. I previously wrote an article that outlines important personal branding tips, 3 Juicy Insider LinkedIn Personal Branding Tips: They’re all things you need to do, but they require a lot of effort and …
Personal SEO in Executive Job Search: What’s in a Name?
In the new world of executive job search, having a strong online presence requires Personal SEO (Search Engine Optimization). Do you have an unusual or uncommon first and/or last name that you've always disliked or even hated? Maybe you were teased about it when you were young? That could be a …
Jobvite Job Seeker Report, Before and During COVID-19
This year's Jobvite Job Seeker report looks at how people were finding jobs before COVID-19, and then during the pandemic. Initially, 1,500 employed adults and job seekers in the U.S. were surveyed in February 2020. Then, to track the impact of COVID-19, they conducted a follow-up survey of 1,500 …
How and Why Personal Branding Works
You may think you have a good handle on how and why personal branding works. Maybe you've read and completed my 10-Step Executive Personal Branding Worksheet (more about this below). And you've worked on building your brand and using it to land a great-fit new job. But there are many aspects …
Branding Manifesto Part 4 – Little-Used Strategies to Build Social Proof
As part of your personal brand communications plan for executive job search, you need to build social proof. In this, the final part of my 4-part series The Personal Branding Manifesto, we'll take a close look at some little-used ways and places to build social proof. Check out the first three …
Branding Manifesto Part 3 – The Personal Brand Social Proof Paradigm
The need for personal brand social proof is undeniable, but too many executive job seekers dismiss it or don’t understand it. In this part of my personal branding manifesto 4-part series, we're looking at online reputation, online identity and social media. Catch up with the first two parts in …
3 Important LinkedIn Profile Housekeeping Tasks
Many executive job seekers have a "build it and forget it" mindset when it comes to their LinkedIn profile. Once they’ve written a bit of content in the About section, and popped in their various job titles in the Experience section, they think they’ve done enough. Then, their profile sits …
Transitioning Military Leaders: Differentiate Yourself in Executive Job Search
Transitioning military leaders need to understand and follow a solid roadmap for job search success. Those transitioning from the military face a particular issue similar to that of an executive transitioning to a different industry. That is, translating their experience and unique value in terms …