I rely on Google for many things to market and run my business, and monitor my online reputation and presence. Because running a business parallels running a successful job search campaign, many of the Google features I use are ones that can help you, too. Here are just 6 ways I use Google that …
Online Presence & Online Reputation Management
Executive Job Search & Branding Ebook PRICE CUT!
Many people look forward to catching up on reading over the summer. Light novels and other diversions are popular. But if you're in a job search, or think you're headed there, summer is a great time to strategize your search, do some career planning, and actually get a foothold and gain some …
Power Your Executive Job Search with Google Alerts
Do you realize that when job-hunting you’re in a sales and marketing campaign for your company of one – BRAND YOU INC.? Your mission is to pitch your value proposition to prospective employers and get them to choose you over your competition. But how can you know what messaging (through your …
Executive Job Search: How Recruiters and Employers Find Candidates on LinkedIn
No doubt about it, LinkedIn is a fabulous networking and resource tool for job search. It offers so many features to actively uncover and pursue opportunities. But LinkedIn also sits high on the list of best passive job search practices. A well-built 100% complete profile can be your ticket to …
Blogging and Twitter: How Tweet It Is!
You get it. You’re a c-level executive or any level executive or rising star or an entrepreneur and you know you should be blogging. So you’re doing it, or thinking about doing it. Don’t stop there. Don’t limit your social media involvement to just one outlet. If you’re blogging – on your own blog …
10 Keys to Amplify Your Executive Brand Online
Make no mistake. Your online reputation matters. People are Googling you before deciding whether to interview you for a job, hire you or do business with you. If fear of exposing yourself online is holding you back, reconsider. Most of us can no longer ignore our online identities. Studies show …
Content Stealing: Bloggers Behaving Badly
Until recently, I was spending too much time fretting over and dealing with content thieves. It happens to me a lot. The more content I build on my blogsites, the greater the likelihood and opportunity for people to swipe it and "use" it as their own. Google Alerts and my regular routine of …
C-level Executives Resistant to Online Presence
Before first speaking with a prospective client, a c-level executive in commercial real estate business development, I searched LinkedIn to see if he had a complete profile. And I Googled his name to see how many search results associated with him were on the first few pages. This is my standard …
Maximize Your Executive Brand Online with the 6 P’s
You've defined your brand and created your career marketing materials – executive resume, career biography and other collaterals – designed to resonate with your target audience. Maybe you get that, in today’s executive job search, you're in a sales and marketing campaign to promote your company of …
Online Reputation Management: Do You Self-Google?
A new Pew Research Center report, Reputation Management and Social Media, indicates the following: 57% of adult internet users now use search engines to find information about themselves online, up from 47% in 2006. 46% of online adults have created their own profile on a social networking …