I've just completed the second edition of my ebook, 23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land . . . A practical guide to executive branding, marketing your ROI value and navigating the new world of job search. Updates to the content reflect the …
Online Presence & Online Reputation Management
How to Use Twitter: Multiple Resources
Over the weekend, I received a very flattering comment on my post, 14 Reasons I Won’t Follow You On Twitter [Revisited] from David Spencer, an alternative secondary school educator who has developed Education Paragon, a free educational portal for educators, parents and students. In his comment, …
New Kindle Book: 101 Top Holiday Job Search Tips from Job-Hunt Experts
Are you in a job search, or about to be, and thinking that the end of the year is the worst time to land a job? Do you figure everyone kicks back for the holidays . . . companies don’t hire until the New Year . . . so it’s not even worth the effort? Here are some statistics from the U.S. …
Best of Blogging Your Personal Brand for C-level Executive Jobs
I haven’t written about blogging – one of my favorite things to do – in quite some time. Lucky I enjoy it so much because, no question, most of my business comes through my two blogsites – Executive Career Brand and Executive Resume Branding. They are the single best tool for marketing my brand, …
7 Reasons Not To Be a Personal Brand Copycat
(Following is a slightly modified version of my latest Personal Branding article at Job-Hunt.org.) You see a beautifully written, branded resume – or maybe a LinkedIn profile – of a job seeker with similar qualifications to yours, seeking the kind of job you want. It sounds a lot like …
Self-Google or Doom Your Executive Job Search
Right before I speak with potential clients for the first time, I Google their names. This is exactly what many hiring professionals and executive recruiters do when they’re assessing candidates. What I typically find is a very meager online footprint, with very little social networking. They'll …
5 Key Elements of a Strong Online Personal Brand
Do you want to increase your chances to be found by executive recruiters and your target employers? What job seeker doesn’t? Most recruiters and hiring authorities source talent by searching relevant keywords on LinkedIn, Google, and other search engines, and then assessing the people those …
What Happens To Your Online Personal Brand After You’re Gone?
Morbid topic. But if you’ve spent any time working on building your brand and online presence across various channels, you have to wonder what will become of all those profiles and photos. And if you’re a blogger or article-writer, do you want all that content you’ve created to be "out there" …
Social Media ROI: Is It Worth the Time?
So much has been written and said about whether social media brings enough return on time invested. The key to getting value is choosing a few platforms and leveraging them well. We can easily get consumed and overwhelmed by dabbling in too much social media , and making an impact with …
Executive Branding Online: Write Book Reviews on Amazon
Volume and diversity of search results are two of the keys to building a strong online presence to attract your target employers, if you're job hunting, or your target audience, when you're doing business. The probability that these people assessing you will connect with you greatly improves if, …