Some people take it too far. They take the "personal" out of personal branding, and refer to themselves as a "brand". They think of themselves – and ruthlessly market themselves – as a product. And they speak and write about "Brand Them" incessantly. Along with referring to themselves in the …
personal branding
What a Personally Branded Executive Resume Does For You
The main purpose of an executive resume is to land interviews. But it can do so much more for you, as you navigate an executive job search. When you add personal branding to the mix, a resume becomes an even more powerful positioning and job search tool. The information-mining process, before you …
Personal Branding and Executive Job Search Book — Second Edition
I've just completed the second edition of my ebook, 23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land . . . A practical guide to executive branding, marketing your ROI value and navigating the new world of job search. Updates to the content reflect the …
Your Email Signature: Another Personal Branding Tool
I estimate that more than half of the emails I receive from executive job seekers have only one line in their email signatures . . . their name. Sometimes their signature is the default they use in doing business through their employers, which may not be appropriate to use in their job …
Does Your C-level Executive Resume Differentiate You?
Some of the prospective c-suite clients I speak with come to me certain about what needs to be done to improve their executive resumes. A COO, for instance, has seen a resume for another COO that really hit home with him, so he wants his to mimic that one. He wants the same key words in his, the …
10 Brand-Diluting Phrases That Weaken Your LinkedIn Profile
Many of us resist change. We'd like some things to work the same way forever. It's so much easier than having to learn new ways of doing things. If you're in an executive job search for the first time in, say, 5 years or so, you've found that it doesn't work the same way as the last time …
Top 10 Personal Branding and Executive Job Search Blog Posts of the Year
I always enjoy looking back at my blog posts from the past year, to assess which topics best hit home with readers. Last year, posts about using LinkedIn for executive job search were the most popular, showing up 4 times in my list of 10 best below. Most of these were also my favorites to write. …
I’m a CMO But I Need Help Writing My Executive Resume
I’ve heard this statement, or variations, many times from prospective Chief Marketing Officer clients. As seasoned marketing experts, they know how to brand, position and market their companies' products. But they're not so good at writing their resume, a personal marketing document. They’re …
New Kindle Book: 101 Top Holiday Job Search Tips from Job-Hunt Experts
Are you in a job search, or about to be, and thinking that the end of the year is the worst time to land a job? Do you figure everyone kicks back for the holidays . . . companies don’t hire until the New Year . . . so it’s not even worth the effort? Here are some statistics from the U.S. …
Job Action Day 2012 – Personal Career Branding
Today is Job Action Day 2012 – the fifth-annual job search initiative spearheaded by Quintessential Careers. Focusing this year on personal career branding, Job Action Day is an opportunity for all job seekers and workers to take stock of their situations, take steps to brand their job search and …