Throughout this year, Career Rocketeer published the first three volumes of Launchpad: Your Career Search Strategy Guide. Founder Chris Perry developed the CareerRocketeer blogsite and Launchpad series to help entrepreneurs and job seekers at all levels "launch" their careers to greater …
personal branding
Does “Personal Branding” Need a Name Change?
A blogging friend, Ryan Rancatore, generated some provocative comments with his post, Hate “Personal Branding”? Try These 25 Alternatives. His post is based on a simple query he tweeted to some fellow bloggers in the branding space, "What would you call personal branding if you could give it an …
The Roots of Personal Branding
A friend and colleague Galen Tinder, senior consultant and manager for Ricklin-Echikson Associates, wrote an excellent article, The Promise of Personal Branding, in the August Worldwide ERC (Workforce Mobility Association) Mobility Magazine. He describes personal branding as "a means by which a …
Personal Branding By Any Other Name Would . . .
As branding has mainstreamed, more and more misinformed dissenting voices scream out across Twitter, blogs, and other social media warning us not to fall for it. In their rush to deride and dismiss branding, they're confusing the whole concept of branding – digging deep to identify one's ROI …
Executive Branding: Personal vs Career Branding
Although often used interchangeably, there is a simple distinction between the two. Personal branding represents what is authentic about your personality and character, and reflects the perception of you held by the external world. Because it's all about what kind of person you are, your personal …
14 Reasons I Won’t Follow You On Twitter [Revisited]
With a sudden flurry of tweets and blog comments for my original post of the same name over at my Executive Resume Branding blog, I decided to take a second look at my "won't follow" criteria four months later. Let me first say that these are not hard and fast rules that I even follow myself all …
Dan Schawbel Interviews Seth Godin
The February 2010 issue of Personal Branding Magazine will be on the digital stands on February 1. But you can get a free sample issue now! Volume 3, Issue 3 is about becoming so important to your company, your customers and the people around you, that they can't live without you. When you're …
Is Your Executive Career Brand a Mega-Brand, Up-and-Coming Brand, or Potential Brand?
Maybe you've done some work on your executive brand. You've determined what your top strengths are and what makes you valuable to employers. You know what differentiates you from your peers and competitors. But do you know how strong your brand is and how well it's working for you? The …
Executive Personal Branding and Your LinkedIn Profile FREE e-Book
Get my FREE e-book here, Smart Personal Branding with LinkedIn for Executive Job Search. If you're a top-level executive, whether or not you're actively job-hunting, you need to have a strong, branded LinkedIn profile, just to keep pace with the millions of other corporate leaders who …