Let’s start with the understanding that if you’re job-hunting, you need to have a robust LinkedIn profile personal brand building strategy. This is especially true if you’re an executive job seeker. People who can help you meet your career goals are using LinkedIn to find and assess candidates …
personal branding
Ignore the Hype! What Authentic Personal Branding Is and Is NOT
Personal branding continues to be a trending topic on job-search related social media because it’s such an integral part of successful executive job search and personal marketing. But so many people have so many conflicting things to say about it. Some truly grasp what personal branding …
5 Must-Do’s To Land More Executive Job Interviews
When you’re in executive job search mode, landing coveted job interviews is like hitting the jackpot. Sometimes you’re lucky, and job interviews come easily, despite your lack of focused and concerted effort. Most of the time, it takes planning, preparation and a lot of work to position …
LinkedIn Updates: A Time-Saving Personal Branding and Networking Tool
Posting LinkedIn Updates Is an Easy, Fast Way to Stay Proactive on LinkedIn When I’m speaking with executive job seekers about the importance of using LinkedIn, one of their biggest concerns is finding the time. Most of them are employed, while job hunting under cover. They know job search …
3 Juicy Insider LinkedIn Personal Brand Tips
I’ve been a LinkedIn member and professional LinkedIn profile writer for more than 10 years. Working hard at it over the years, I’ve learned how to help my clients leverage their LinkedIn personal brand for job search. At the same time, I've learned how to use LinkedIn to build my own personal …
How Grammar and Spelling Errors Can Be Deadly (and Good) in Executive Job Search
I hope it goes without saying that grammar and spelling errors in your executive job search marketing materials (LinkedIn profile, resume, biography, etc.) and email communications reflect badly on you as a candidate. Such errors can actually tarnish your personal brand. Surely, it’s no …
Is Your Executive Resume Still Partying Like It’s 1999?
Has It Been Several Years Since You've Needed an Executive Resume? Many of my c-suite and senior-level clients don't have a modern executive resume, or any resume at all. They haven’t needed an executive resume for many years, if ever. They’ve advanced through the ranks at a few companies, …
Toxic Executive Job Search Belief: Personal branding is not for me
Why Every Executive Job Seeker Should Care About Personal Branding You're faced with an executive job search. You've heard a lot about personal branding, but you don't think it's for you. Maybe this is your mindset . . . “I don't need personal branding. I’m not a brand. I’m a …
If All Else Fails in Executive Job Search, Read the Directions
I’m sure you heard this wise advice when you were working on a project or problem and hit a roadblock, or things weren't working: "If all else fails, read the directions." But, if you're like most people, you resisted and kept plowing ahead anyway. I think some of us are just wired to test …
Dare to Express Your True Personal Brand
“Why fit in when you were born to stand out?” — Dr. Seuss My clients − c-suite and senior-level executive job seekers − work hard with me through my personal branding and job search readiness process. They’re eager to open up and dig deep so that I can differentiate their unique ROI in their …