There's so much social media-speak and buzz about personal branding swirling around us. It’s no wonder that many people are confused about how to define their authentic personal brand. Tom Peters coined the term "personal branding" in his 1997 article “The Brand Called You” in Fast …
personal branding
ATS and the Executive Resume Black Hole – What You May Not Know
When I speak with my clients for the first time, and we discuss crafting and strategizing their LinkedIn profile and resume, most of them don’t know about Applicant Tracking Systems (ATS) and the executive resume black hole. ATS were developed to deal with the overwhelming number of resumes …
Research Your Target Employers to Accelerate Executive Job Search
The critical first step in executive job search is two-pronged. You need to identify specific employers to focus on, and then research these target employers. Your objective is to determine the specific qualifications and qualities they're looking for in candidates. You also need to …
7 Ways To Contaminate Your Personal Brand and Doom Your Executive Job Search
Sometimes in job search you'll inadvertently do something that will contaminate your personal brand. You do one unfortunate thing or get into bad habits and BOOM!, you've blown a hole in your brand. Other times, things beyond your control intervene to tarnish the good work you’ve done building …
Transitioning Military Leaders: Differentiate Yourself in Executive Job Search
Transitioning military leaders need to understand and follow a solid roadmap for job search success. Those transitioning from the military face a particular issue similar to that of an executive transitioning to a different industry. That is, translating their experience and unique value in terms …
Blogging for Executive Jobs: Build Your Personal Brand and Get Smarter
Since I began blogging in 2007, I’ve been recommending blogging to help land executive jobs. Blogging is a very smart way to: become highly visible, build credibility as an industry thought leader, showcase your unique value to the employers you're targeting, andcommunicate your personal …
How to Land, Brand and Ace Executive Job Interviews
If you're in a proactive executive job search, hopefully interviews are imminent. If you're like most, you can use some help to ace executive job interviews. Most people would say that interviewing is stressful. One way to ease the anxiety, and perform better, is to put the time into preparing …
Get the Most Out of LinkedIn for Job Search – Part 2
Earlier I published the first in a compilation of articles I wrote about LinkedIn for job search and personal branding. This post adds 7 more juicy LinkedIn articles to that mix. Clearly, using LinkedIn for job search is a topic I write about frequently . . . probably more than any other. It’s …
How to Write and Use An Executive Brand Biography
My c-suite and senior-level executive clients often ask me why they need an executive brand biography and how to use it. A biography is a storytelling tool that breathes life into an otherwise flat rehash of your resume. It's an opportunity to reinforce your brand through storytelling, in a way …
Get the Most Out of LinkedIn for Executive Job Search
Using LinkedIn for executive job search is a favorite and frequent topic of mine to write about here. LinkedIn plays such a critical role in helping executives position themselves to land the jobs they covet and deserve. I've compiled a list below of some of the more important recent posts of …