Research, strategic planning, preparation and rehearsal for executive interviews are more important than ever in today’s executive job market. Many job seekers don’t take the time, or don’t know what they need to do, to outshine the competition. Part of job search preparation, and therefore …
personal branding
Brand Yourself in the 5 Long LinkedIn Profile Sections
Every part of your LinkedIn profile is an opportunity to communicate your brand, but LinkedIn offers 5 longer sections to really brand yourself well. It’s one thing to have a LinkedIn profile. It’s another to have a robust LinkedIn profile that is targeted towards your ideal employers and …
FREE EBOOK – 101+ Top Holiday Job Search Tips from the Experts
Are you seriously looking for a new job, but figure that holiday job search is a waste of time? Nobody's hiring in November and December, right? You're wrong. The holidays are one of the BEST times to land a job, or make strides toward landing first thing in the New Year. This is mostly …
The Secret of Personal Branding – Be Authentic!
I find that many people have a hard time grasping what personal branding really is. One of the most important things is to be authentic. Differentiate to Land In job search, personal branding is all about differentiating and communicating the unique value you offer your target employers over …
3 Neglected, But Simple, Personal (Social) Branding Strategies
Some social branding strategies for executive job search take a lot of time to accomplish. I previously wrote an article that outlines important personal branding tips, 3 Juicy Insider LinkedIn Personal Branding Tips: They’re all things you need to do, but they require a lot of effort and …
Personal SEO in Executive Job Search: What’s in a Name?
In the new world of executive job search, having a strong online presence requires Personal SEO (Search Engine Optimization). Do you have an unusual or uncommon first and/or last name that you've always disliked or even hated? Maybe you were teased about it when you were young? That could be a …
12 Ways To Build Personal Brand Evangelism
The term “Personal Brand Evangelism” rubs some people the wrong way. It may even turn you off to the whole concept of personal branding. Don’t let it. We all benefit from, and need, the support of the people who surround us – friends, peers, managers, staff, employees, clients, mentors, …
It’s Time to Update Your LinkedIn Profile
I’m just as guilty as the next guy of neglecting my social media accounts. I realized recently that I needed to update my LinkedIn profile. Let’s face it. We all get busy. We forget to do things. I was doing some research for a LinkedIn article that led me to scan my LinkedIn profile. Things …
Targeting, Branding and Networking Get the Job During the Pandemic
With COVID-19 continuing to impact job search, 3 things are more important than ever: Targeting (and research) … Personal Branding … Networking Some employers (maybe your current employer) are furloughing or laying off people. Others are hiring new people. If you've been furloughed or laid …
How to Write Personal Brand Content for Executive Job Search
Personal branding for job search is a means to differentiate the good-fit qualities and value you offer your target employers over candidates competing against you. By creating personal brand content, you align your key areas of expertise, driving strengths, passions, and relevant personal …