If you’re using LinkedIn correctly for personal branding and executive job search, you’re coming at it in two ways: 1. You're building keyword-rich content to boost SEO (Search Engine Optimization) so your profile sits there working PASSIVELY for you – making you more visible and findable. 2. …
personal branding
How Do I Rebuild My Network for Executive Job Search?
Executive job seekers often ask me how they can rebuild their job search network, now that they're back in a job hunt. We discuss the fact that, by far, networking is the best way to land a job and that job boards yield dismal results. They’re concerned that they neglected their network once …
Going To “Create” Your Personal Brand? Nope, You Already Have a Brand
It makes me cringe when I see someone advise a job seeker to "Create your personal brand". If you think this way, and you’ve created something that you’re calling your brand, it’s probably not your authentic brand. You can’t “create” your personal brand “Creating” means to bring something …
How to Balance Personal Branding With Personal SEO
Both personal branding and personal SEO are critical components in successful executive job search today . . . and they go hand in hand. But many people don’t know how to strike the right balance between them, as they write their job search marketing documents and online profiles – executive …
Is Your Online Presence Strong Enough to Compete in Executive Job Search?
Some executive job seekers just don’t get how much executive job search has changed over the past several years, and how important online presence is now. A spot-on, value-driven executive resume alone probably won’t land you the job you want. Like it or not, the digital age has impacted job …
Smart Personal Branding: Posting LinkedIn Updates vs Updating Your LinkedIn Profile
If you've been paying attention, you’ve probably seen lots of articles about LinkedIn updates, and how you can use them to build your personal brand. Did you overlook those articles, thinking they're about updating the information (or content) in your LinkedIn profile? Maybe you recently …
Why Your Personal Brand Needs LinkedIn
Want to build your personal brand, accelerate your executive job search and land a good-fit job faster? Get busy on LinkedIn. Executive recruiters and hiring decision makers at your target companies rely heavily on LinkedIn when they’re sourcing and assessing executive job candidates. If …
6 Executive Job Search Email Mistakes
Without realizing it, you may be making email mistakes that can sabotage your chances of landing a job you covet and deserve. The meat of your email message – what you include and don’t include in the actual content – requires careful consideration. Think of an email message in the same way …
Ready To Tell Your Executive Career Brand Story?
Capturing the attention of people assessing you through your resume, LinkedIn profile, biography, and other personal marketing materials for job search can be a challenge. Sure, you need to include all the right keywords representing your skill sets and areas of expertise . . . but that's just …
How LinkedIn’s Resume Assistant Can Negatively Impact Your Personal Brand
Personal branding is all about differentiating the unique value you offer the employers you’re targeting. If you want to make headway using LinkedIn to promote your personal brand and value, you create plenty of brand-reinforcing content in your profile and elsewhere on LinkedIn. You work hard …